The media giant plans to bring traffic, brand-building expertise, and capital to the shopping search engine. Read More...
View articleSeven ways digital technology affects consumers and how marketers must adapt. First of a two-part series. Read More...
View articleInfospace hires two execs in its search and directory business; Tacoda adds advisors. Read More...
View articleRecent acquisitions will unite under the Miva umbrella. Read More...
View articleWhat metric is right for search once a campaign extends beyond the obvious brand keywords? Read More...
View articleIf your most valuable audiences can't see your rich media ad on an 'incompatible' browser, did the ad make an impression? Read More...
View articleEyeblaster, PointRoll fill executive posts; FindWhat hires a GM of North America from within; vertical search engine finds a distribution partner in F...
View articleOnline classifieds enabler is awarded a patent that has implications for advertisers, online publishers and others performing automated tasks on digit...
View articleThe technology player wants to get its 'sharing' message across via Web media, including RSS. Read More...
View articleIf you use rewards and incentives in your business, understand how they work. Read More...
View articleThe program provides Web site owners with more control over how their pages are indexed. Read More...
View articleNew effort educates consumers about EarthLink's blocker products with an action-hero-style microsite. Read More...
View articlePodcasting: 'Because it's there' isn't a marketing strategy. What to consider before you hit that record button. Read More...
View articleWeb development and PR are earmarked to capture $100B of this year's marketing expenditures. Read More...
View articleA sweepstakes and cross-channel campaign promise 'New Monster. New You.' Read More...
View articleAs online population matures, broadband will reach a even wider audience. Read More...
View articleAs part of a campaign to boost tourism, Pennsylvania gets people to daytrip around the commonwealth and blog their travels. Read More...
View articleLeverage your existing promotions for additional value -- at little to no cost. Read More...
View articleA campaign inviting consumers to 'meet MSN Music' includes online and offline components. Read More...
View articleThe gaming and entertainment company grooms itself to attract advertisers seeking young men. Read More...
View articleCookies are an essential component of media buying. What cookie deletion means to buyers and how to handle the situation. Read More...
View articleHow e-mail Jedi can win the battle against evil. Read More...
View articleHow one company generated enormous ROI using an interactive e-mail form. Read More...
View articleT3 hires account executives; Nanogen taps Red Door; Accipiter adds a client. Read More...
View articleOnline ad spending for the first quarter was up over the year ago period, though several other media showed bigger increases. Read More...
View articleBroadband adoption spurs online activity, but each sector finds its own settling point. Read More...
View article