Tereza Litsa

Tereza Litsa is a social media manager and trainer at Lightful, helping charities improve their social media skills. She's been working as a freelance writer and strategist for the past six years and is passionate about social media, content marketing, and how new technologies can make our marketing tasks easier.

YouTube SEO: Tips for how to improve your YouTube video rank
Digital Marketing

YouTube SEO: Tips for how to improve your YouTube video rank

7y Tereza Litsa

YouTube SEO: Tips for how to improve your YouTube ...

According to YouTube's video search algorithm, here are the onsite and offsite factors to optimize for when trying to improve your YouTube video rank....

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Global Commerce Review 2018: Takeaways from changing purchasing habits
Ecommerce

Global Commerce Review 2018: Takeaways from changing purchasing habits

7y Tereza Litsa

Global Commerce Review 2018: Takeaways from changi...

How does the rise of mobile usage affect retailers? What can we learn from global commerce 2018 about what the future of ecommerce will look like? Rea...

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Influencer marketing 2019: Seven key stats you need to know
Digital Marketing

Influencer marketing 2019: Seven key stats you need to know

7y Tereza Litsa

Influencer marketing 2019: Seven key stats you nee...

Influencer marketing is growing into a very profitable industry. How will it change in 2019 and how can marketers keep up with the latest trends? Read...

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Digital marketing strategy 2019: How to take advantage of the latest trends
Digital Marketing

Digital marketing strategy 2019: How to take advantage of the latest trends

7y Tereza Litsa

Digital marketing strategy 2019: How to take advan...

Here are the key trends to keep in mind as you work on your digital marketing strategy for 2019. Video, Stories, conversational content, and more. Rea...

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Eight tools to save time with social media automation
Disruptive MarTech

Eight tools to save time with social media automation

7y Tereza Litsa

Eight tools to save time with social media automat...

Social media automation can help your team save time while focusing on more strategic tasks. Here are eight tools you can use. Read More...

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Five trends to improve your martech strategy in 2019
Disruptive MarTech

Five trends to improve your martech strategy in 2019

7y Tereza Litsa

Five trends to improve your martech strategy in 20...

More marketers are realizing how the right tech can boost our marketing efforts and we’re ready to adapt our strategies for 2019. Five key trends to k...

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Six key social media marketing trends for 2019
Digital Marketing

Six key social media marketing trends for 2019

7y Tereza Litsa

Six key social media marketing trends for 2019

It’s the right time now to start planning your social media marketing strategy for 2019. These are the key trends to follow for another successful yea...

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How to improve your social strategy using neuroscience
Digital Marketing

How to improve your social strategy using neuroscience

7y Tereza Litsa

How to improve your social strategy using neurosci...

Social media is becoming an integral part of our daily lives. How can brands tap into neuroscience to improve their social media strategy? Read More...

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How ROI can help you choose your martech provider
Attribution

How ROI can help you choose your martech provider

7y Tereza Litsa

How ROI can help you choose your martech provider

The choice of the right marketing technology provider for each business depends on many factors. Return on investment (ROI) is one of the most importa...

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Instagram ad spend is increasing: How does it affect your strategy?
Digital Marketing

Instagram ad spend is increasing: How does it affect your strategy?

7y Tereza Litsa

Instagram ad spend is increasing: How does it affe...

Instagram is becoming more popular and brands more willing to up spend on the platform. Here’s what to know before adjusting your Instagram ad spend. ...

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State of the content marketing landscape
Content

State of the content marketing landscape

7y Tereza Litsa

State of the content marketing landscape

Content marketing has many benefits for business and many platform options to choose from. Here’s what you need to know about the state of the market....

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Instagram Shopping becomes more powerful for brands
Disruptive MarTech

Instagram Shopping becomes more powerful for brands

7y Tereza Litsa

Instagram Shopping becomes more powerful for brand...

Instagram Shopping has become more prominent in the app. With more personalization and Story tags, here's what marketers need to know about the update...

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IGTV - brands may be cautious, but there’s still a big opportunity
Social media

IGTV - brands may be cautious, but there’s still a big opportunity

8y Tereza Litsa

IGTV - brands may be cautious, but there’s still a...

IGTV is Instagram’s attempt to highlight long-form videos in a new platform. How successful is it up to now and what’s the best way for brands to bene...

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The rise of micro-influencers and how brands use them
Leadership

The rise of micro-influencers and how brands use them

8y Tereza Litsa

The rise of micro-influencers and how brands use t...

Influencer marketing is growing and more marketers are willing to increase their budgets to find the right influencers. Micro-influencers can help the...

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Social media marketing is evolving, here's how to keep up
Digital Marketing

Social media marketing is evolving, here's how to keep up

8y Tereza Litsa

Social media marketing is evolving, here's how to ...

If you want to future-proof your social media strategy, you need to pay attention to the latest social media marketing changes. Social media marketing...

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Magic Leap shakes the AR industry in 2018. What's next?
AR & VR

Magic Leap shakes the AR industry in 2018. What's next?

8y Tereza Litsa

Magic Leap shakes the AR industry in 2018. What's ...

Magic Leap is making the AR industry more interesting by introducing their first product. After waiting for 8 years and a total investment of $2.6bill...

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Common mistakes to avoid when choosing an attribution model
Analytics

Common mistakes to avoid when choosing an attribution model

8y Tereza Litsa

Common mistakes to avoid when choosing an attribut...

You’re ready to pick an attribution model to measure the success of your marketing tactics. How do you know which one is right for you? Here’s how to ...

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Alphabet beats earning expectations. What’s next for Google?
Ecommerce

Alphabet beats earning expectations. What’s next for Google?

8y Tereza Litsa

Alphabet beats earning expectations. What’s next f...

Alphabet announced its Q2 2018 earnings managing to beat the analysts’ expectations with a revenue of $32.7 billion, which is 26% higher than their pe...

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Explaining all the different attribution models
Analytics

Explaining all the different attribution models

8y Tereza Litsa

Explaining all the different attribution models

After you've put all of your hard work into a campaign, it's important to measure it's success so you'll know what worked and what didn't work for the...

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Facebook and Twitter focus on ad transparency - what does this mean for marketers?
Disruptive MarTech

Facebook and Twitter focus on ad transparency - what does this mean for mar...

8y Tereza Litsa

Facebook and Twitter focus on ad transparency - wh...

Facebook and Twitter have both decided to promote ad transparency with a new set of features. What does this really mean for marketers and how will th...

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IGTV is launched and ready to influence the marketing landscape
Disruptive MarTech

IGTV is launched and ready to influence the marketing landscape

8y Tereza Litsa

IGTV is launched and ready to influence the market...

Instagram has seen an impressive growth over the last few years. The introduction of IGTV can change the game in social media marketing for brands. Wh...

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How pixels and tags can help you survive the DoubleClick cookie limitations
Leadership

How pixels and tags can help you survive the DoubleClick cookie limitations

8y Tereza Litsa

How pixels and tags can help you survive the Doubl...

Google is not allowing us to track DoubleClick IDs beyond its platform anymore. What does this change mean for a marketing strategy and what are the a...

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How to measure a multi-channel marketing strategy
Digital Marketing

How to measure a multi-channel marketing strategy

8y Tereza Litsa

How to measure a multi-channel marketing strategy

Multi-channel marketing can be a great opportunity for your company’s success, but what’s the best way to measure its success across the different cha...

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Analysis of Mary Meeker’s internet trends report 2018 - part 2
Leadership

Analysis of Mary Meeker’s internet trends report 2018 - part 2

8y Tereza Litsa

Analysis of Mary Meeker’s internet trends report 2...

It's one of the most anticipated reports every year in the digital world and we're ready to dive in and explore all the latest trends in media, advert...

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Analysis of Mary Meeker’s internet trends report 2018 - part 1
Analyzing Customer Data

Analysis of Mary Meeker’s internet trends report 2018 - part 1

8y Tereza Litsa

Analysis of Mary Meeker’s internet trends report 2...

Mary Meeker's Internet Trends report is certainly one of the most anticipated annual reports in the tech industry. We've looked at the new stats and w...

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Is Google taking over the attribution landscape after GDPR?
Analytics

Is Google taking over the attribution landscape after GDPR?

8y Tereza Litsa

Is Google taking over the attribution landscape af...

Google is restricting the use of DoubleClick IDs post-GDPR. What does this change mean for independent attribution technologies? How can marketers ada...

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3 new marketing attribution trends to keep an eye on
Analytics

3 new marketing attribution trends to keep an eye on

8y Tereza Litsa

3 new marketing attribution trends to keep an eye ...

Marketing attribution can save marketers from spending their budget without being able to analyze their best-performing channels. Now it’s time to exp...

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