The 2013 Global Online Retail Seasonal Shopping Report by Kenshoo reveals that mobile devices and product listing ads play an important role in drivi...
View articleAdobe's 2013 Mobile Consumer Survey reveals that optimized-mobile experiences and emerging mobile technologies can help brands increase ROI. Read More...
View articleMarketo has signed an agreement to acquire personalization software start-up Insightera. This is the first acquisition since Marketo went public in Ma...
View articleCatch up on new hires, promotions and other online marketing personnel news in the run-up to the holiday season, with changes at Publicis Worldwide, C...
View articleThe just-released Social Recommendation Index shows that Facebook is the most trusted social media platform for product and service recommendations. R...
View articleReports from Adobe,IBM, Skava and Kenshoo invariably confirm that mobile shopping is taking front seat,as demonstrated by soaring figures during Thank...
View articleBoston Consulting Group (BCG) shares the results of their new Brand Advocacy Index report to measure the impact of word-of-mouth recommendations on br...
View articleA November survey by BrandAds reveals that 60 percent of advertisers lack tools and timely data to measure digital video campaigns. Read More...
View articleMore and more brands grasp the importance of integrated digital marketing strategies today,yet struggle with complicated technology, decentralized dat...
View articleCatch up on the news of new hires, promotions and other personnel moves in major creative agencies, brands and media companies this fall. Read More...
View articleA recent joint report from Nielsen and ANA reveals that advertisers need to measure effectiveness of their multi-screen campaigns with common metrics....
View articleBuffalo Wild Wings' successful cross-platform advertising campaign showcases the opportunity for using mobile to improve business engagement. Read Mor...
View articleAn infographic by Adap.tv reveals that people are more likely to engage with video advertising during football season. Read More...
View articleA recent big data report by Rocket Fuel reveals that although big data can translate consumer behavior into increased sales, it is not used sufficient...
View articleRetailers can translate social media engagement into seasonal sales, because most Halloween celebrants look for costume ideas from social media. Read ...
View articleGoogle continues to lead the way in the U.S. search market despite a 2 percent drop in overall search queries in September 2013, according to comScore...
View articleGains in global ad spend in the first half od 2013 are driven by online display advertising and growth in Asia-Pacific and Latin America, according to...
View articleDigital marketing reports from RKG, Ignition One and Kenshoo reveal that US paid search spend increased in Q3 2013. Read More...
View articleFacebook and Twitter are competing to show greater advertising value to TV networks as real-time content and screen convergence rule the day. Read Mor...
View articleThe most recent IAB report reveals that internet ad revenues reached a new peak in the first six months of 2013. Read More...
View articleThe new Converged Media report, the culmination of a series of consumer and marketer surveys by London-based agency Seven. Read More...
View articleMarketers see more value in mobile and are increasing their budgets accordingly, says the IAB, based on results of their recent industry survey. Read ...
View articleA recent survey on U.S. online consumers' behaviors sheds light on omnichannel shopping behavior in preparation for Black Friday. Read More...
View articleCampaigner shares tips and best practices for tapping into the lucrative millennial market this holiday season. Read More...
View articleThe importance of mobile devices in email marketing and how to take advantage of tablets and Smartphones. Read More...
View articleNielsen’s recent study provides insights into consumers’ response to online advertising. In a nutshell, younger consumers are easier to target than ol...
View articleThe report, namely Trust In Advertising 2013, reveals that consumers globally are increasingly turning to online media for more information about bran...
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