In a bid to remind people how exciting and fun flying can be, global agency Ogilvy 12th Floor has created interactive digital billboards for British Airways, which will show the image of a child pointing at an aircraft each time one zooms by overheard.
In a bid to remind people how exciting and fun flying can be, global agency Ogilvy 12th Floor has created interactive digital billboards for British Airways, which will show the image of a child pointing at an aircraft each time one zooms by overheard.
The ‘magic of flying’ campaign will also show the plane’s flight number and the destination it has departed from, as well as a following relevant promotional message.
The adverts will be shown on digital billboards in Chiswick and Piccadilly, and operate through surveillance technology.
BA head of UK and Ireland sales Richard Tams commented: “Sometimes we forget how magical flying can be. The first time anyone gets on a plane is an unforgettable experience and we want to remind our customers of that feeling.
“We’ve all had conversations with friends and family wondering where the planes are going and dream of an amazing holiday or warm destination and this clever technology taps in to that and reminds people how accessible the world can be.”
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