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    BBC takes advantage of worst kept online secret in new social media promotion

    BBC iPlayer has unveiled a cat-inspired social media strategy to increase its digital audience, because, you know, people love cats...

    Author Date published June 14, 2013 Categories
    The tweet from BBC iPlayer has already been retweeted over 350 times in the last few hours
    The tweet from BBC iPlayer was retweeted over 350 times in its first few hours

    In line with the release of a new documentary last night on ‘The Secret Lives of Cats’, BBC iPlayer has unveiled an inspired new social media campaign via their Twitter handle.

    This morning at 10:56 AM – 14 Jun 2013, @BBCiPlayer tweeted:
    Our new social media strategy:
    1. Have programme about cats http://bbc.in/catsoniplayer 
    2. Use hashtag
    3. ? 4.
    Profit!
    Building up a brand using cats, eh? An inspired campaign, in our opinion!

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