In an innovative move, the Beeb has decided to launch Instafax, a Ceefax-inspired social media experiment, which will see three 15-second videos uploaded every day for followers looking to consume bite-sized chunks of global news.
In an innovative move, the Beeb has decided to launch Instafax, a Ceefax-inspired social media experiment, which will see three 15-second videos uploaded every day for followers looking to consume bite-sized chunks of global news.
Created in order to tap into the growing number of global smartphone and tablet users too busy to tune into televised news reports, the service was launched earlier in January, and is to run for a month in order to see if enough traction is garnered to make it a permanent social media news service.
Steve Herrmann, head of BBC News Online, told the Guardian: “We want the process to be organic, and we’re keen to trial new ideas on how we can use our video content to reach new audiences.
“[BBC News director] James Harding has been clear in his vision to find innovative ways to bring the best of our journalism to new audiences, something our team has been looking at for some time.”
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceScent marketing uses fragrance to influence consumer perceptions and behaviours in commercial settings, aiming to enhance brand value, encourage longe...
View articleNew partnership between innovators creates a digital powerhouse, opening up highly targeted omni channel campaigns that can be connected to online and...
View articleLeading transformation, from mobile phones to being in 195 million smart cars (and almost every robot on earth!) Read More...
View article30-second summary: Long term customer retention is critical but it has an operational growth ceiling Successful customer acquisition has no limits and...
View articleA good customer experience provides differentiation for ecommerce as traditional shops reopen Read More...
View articleOracle CX Sales Strategist, Kayleigh Halko highlights how today’s CRM isn’t cutting it for sellers and why AI needs to be injected to help give intell...
View articleHow customer data platforms (CDPs) are proving to be a great value proposition for retailers, enabling better data intelligence and cross-channel mark...
View articleA new guide by data, analytics, and marketing services provider Data Axle profiles five use cases that demonstrate how agencies can use data to offer ...
View article
Leave a Reply
You must be logged in to post a comment.