Beyoncé and Topshop launch joint sportswear brand
Global super-diva Beyonce and global mega-chain Topshop have joined forces to establish an athletic street-wear brand - Parkwood TopShop Athletic Ltd.
Global super-diva Beyonce and global mega-chain Topshop have joined forces to establish an athletic street-wear brand - Parkwood TopShop Athletic Ltd.
Global super-diva Beyoncé and global mega-chain Topshop have joined forces to establish an athletic street-wear brand – Parkwood TopShop Athletic Ltd.
Topshop has entered into a 50/50 relationship with Beyoncé, dissimilar to the brands previous strategy for one off collaborations.
Topshop boss Philip Green hailed the brand as “fashion inspired fitness”, with its rails being full of clothing, footwear and accessories across dance, fitness and sports categories.
The launch date is set exclusively through Topshop and online for Autumn 2015 with future possibilities being explored.
“Creating a partnership with Beyoncé, one of the most hard-working and talented people in the world, who spends many hours of her life dancing, rehearsing and training is a unique opportunity to develop this category,” Green explained.
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