‘Binder’ creators reveal that app was a marketing joke

Binder – an app created by twenty-somethings Jordan Laird and Ian Greenhill – sounds like “binned her”, and this is no coincidence. The app, which has received considerable media attention since its launch, does your dumping for you, by sending a text and leaving a voicemail. It’s Tinder in reverse.

In a recent interview with The New Yorker, the app’s creators speak out about the concept behind the app. “Imagine if you could dump someone in the same way you start a relationship,” said Laird. “There’s an app for literally everything. This is the last thing that doesn’t have an app.”

Later in the interview, however, Binder is revealed as “thank goodness, a joke.” Laird and Greenhill, who work at a branded-content firm in Edinburgh, came up with the idea as an offshoot of a campaign for a Scottish beer. “It’s a hectic, busy world out there, and people just don’t have the time,” Laird teased. “They’re Ubering and Spotifying, and they’re checking in.” “I hope nobody’s doing it seriously,” Greenhill added.

[image via The Telegraph]