Blockbuster Box: The video projector pizza box
The bright sparks at Pizza Hut have come up with a genius idea to turn the often discarded pizza box into a makeshift projector, granting users access to free films.
The bright sparks at Pizza Hut have come up with a genius idea to turn the often discarded pizza box into a makeshift projector, granting users access to free films.
The everlasting marriage between pizza and film will never die. The bright sparks at Pizza Hut have come up with a genius idea to turn the often discarded pizza box into a makeshift projector, granting users access to free films.
The box transforms by removing a lens-shaped hole from one end of the container and popping in a lens (which sits atop the pizza slice holder).
Movie-pizza-lovers can then scan the front of the box with their smartphone for free films, close the lid and play. Simple.
https://www.youtube.com/watch?v=wLfz0Pq-70Y
The Blockbuster Box is a killer promotional play from Pizza Hut and Ogilvy Hong Kong.
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