The ‘Movie Unlocker’ – designed by Russian app developer Heads and Hands – integrates a bluetooth beacon in the bottle cap which activates when tapped against a mobile device - quenching both thirst and entertainment.
Grolsch beer has implanted a pioneering digital initiative into its bottle caps – allowing customers to ‘unlock’ free movies using cap-mounted bluetooth technology.
The ‘Movie Unlocker’ – designed by Russian app developer Heads and Hands – integrates a bluetooth beacon in the bottle cap which activates when tapped against a mobile device – quenching both thirst and entertainment.
The unlocker only works once a bottle is opened with the protection of a sticker.
When a bottle is opened, the beacon sends a signal to a device with a previously registered serial number and if these match, users can digitally unlock a movie of their choice.
Aleksandr Semenov, CEO of Heads and Hands, said: “We were aware of a current campaign being carried out in Russia by Grolsch that allows consumers to enter promotional codes found on its bottles in to its partners websites.
“This enables people to access a movie for free. We liked this idea, but thought we could make the process a whole lot easier. So, we developed this new ‘one-touch’ technology for the bottles in order to facilitate the transaction in a single step.”
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