Brands beware: Best reactions to VH1 #AskThicke social fail

The pop world's poster boy of misogyny, famous for demoting female equality by roughly two centuries, was slaughtered on Twitter during a social campaign. Have a look-see.

Apparently the pop-world wasn’t quite satisfied with the social circus that was #Susanalbumparty – instead – another digital head awoke to the harsh reality that it wasn’t just a terrible dream. 

Twitter’s social supreme came out in force to poke fun at pop’s biggest bottom, and its quintessential poster boy of misogyny, Robin Thicke, after a social manager somewhere on planet earth thought a Twitter Q+A session was a great idea. 

Unsurprisingly the masses came out in force to #AskThicke anything – and with his loose zippers being at the centre of an online campaign of retribution – they didn’t disappoint. 

The Blurred Lines singer, famous for demoting female equality by roughly two centuries, wasn’t even rescued by his album dedicated to estranged wife Paula, named – Paula.

It seems that cheating isn’t so cool anymore and neither is Thicke’s social manager, this is textbook example of why social tools should be used with caution when interacting directly with users. Perhaps having a subject/brand that is respected and trusted at the centre of a campaign would do well.

Have a look at what happens when the public is provoked with an opportunity too good to waste, and beware:

 

 

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