Brands jump on board Royal birth to execute perfectly planned campaigns

In a bid to show off both their creativity and flexibility, brands have been adapting their online ads to pay homage to the latest member of the Royal family.

Cadbury, Ryanair, Tesco and many others have jumped aboard the birth bandwagon, posting their baby themed ideas across social media sites like Twitter and Facebook.

Starbucks UK tweeted: ‘And then there were three. Congratulations!’ Followed by the rather charming little coffee-cup themed picture to the right.

Other companies, like MINI, weren’t quite as subtle, as they released a video of a car vrooming ferociously, before a smaller car popped triumphantly out of its boot. Check that one out here.

Companies currently excelling in the digital age are always in touch with current events, and maintain flexibility and creativity at all times. In order to get your brands in front of audiences and traffic flowing to your sites, try and stick to these ideals, and get ready to make the most of any opportunity that comes your way – even if it is less than a day old!