Brands react to Germany's historic World Cup triumph

As we have discussed at great length here at .rising, this years World Cup has been a pretty big deal for brands. Maintaining a firm grip on the social jungle is crucial in fertilising a brands social relevance. 

Brazil’s defeat was eye-watering, alas, all sporting fails must have a silver-branded-lining:

Firstly, Paddy Power has pulled a bitter-sweet punch, smashing fun at Brazil’s 7-related exit. It’s like Neymar is personally mocking his teammates for their failure to defend.

Well, this is awkward…. (via @diosflorentino) #BrazilNuts pic.twitter.com/OM1PYZ7dzt

— Paddy Power (@paddypower) July 9, 2014

A newcomer to .rising’s World Cup observations – Porn Hub – made a funny entry to the market with this:

Please stop uploading the game highlights to Pornhub… Our public humiliation category is full. #BrazilvsGermany

— Pornhub Katie (@Pornhub) July 8, 2014

Cashing in on Adidas’ connection to last night’s victor’s, the sports brand boasted:

Only the best teams make it to the semi-finals of the #WorldCup. Congratulations to Germany and the hosts. #allin pic.twitter.com/5oYR9mFOco

— adidas (@adidas) July 8, 2014

And welcome as well to Tesco – a much liked addition to .rising’s socially branded brood.

Always look for a Silva lining… #BrazilvsGermany pic.twitter.com/iiuxlh1ceY

— Tesco (@Tesco) July 9, 2014