Burberry has once again displayed its digital direction, collaborating with the mobile messaging service 'WeChat' to celebrate the opening of its new Flagship store in Shanghai - creating a "parallel social event".
Burberry has once again displayed its digital direction, collaborating with the mobile messaging service ‘WeChat’ to celebrate the opening of its new Flagship store in Shanghai – creating a “parallel social event”.
The fashion house made further steps into the social media arena, allowing followers to interact with famous London and Shanghai skylines by shaking, swiping or tapping their mobile devices.
The Burberry WeChat innovation partnership brought to life user-made panoramas by immersing users in a cutting edge tool with dynamic, 360 degree views of London and Shanghai within the shiny new store.
The brands adoption of interactive media is the second-stage of the forward thinking marketing strategy that has become synonymous with Burberry’s recent success underpinned by new management.
To conclude the nights festivity, the launch party also included singer Paloma Faith and saw Brit model Cara Delevingne flying above the audience – as you do.
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