Burberry has been a trailblazer when it comes to using digital marketing in recent years. Its latest ‘Burberry Kisses’ campaign and its tweetable backstage runway photo booths highlight the exciting innovative strategy being implemented by the luxury brand.
Burberry, thanks in no small part due to outgoing CEO Angela Ahrendts, has been a trailblazer when it comes to using digital marketing in recent years. Its latest ‘Burberry Kisses’ campaign, which lets users send online kisses to anyone in the world, as well as its tweetable backstage runway photo booths, highlight the exciting innovative strategy being implemented by the luxury brand.
The company has announced its desire to continue to invest in new digital capabilities, with Ahrendts stating at the end of September 2013: “While we remain vigilant about the external environment, we will continue to invest in front-end opportunities within our brand, digital and retail strategies, to drive sustained, profitable growth and enduring customer engagement over the long term.”
With celebrities like Sienna Miller and Tom Sturridge endorsing its cool new digital campaigns, it’s no wonder the brand’s revenue increased by a whopping 17% from £883 million in 2012 to £1,031 million in 2013.
http://www.youtube.com/watch?v=lpp3qSeJnjg&feature=youtu.be
In a recent statement, the brand announced: “Orders via iPads in-store and “order online, collect in store” are enabling increased conversion and average transaction values.
“Burberry continues to explore improved fulfilment and payment methods as consumers’ shift more spending online.“
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