Burberry’s new Christmas campaign, entitled ‘Burberry with Love’, will utilise social media sites Twitter and Instagram, as well as Chinese sites Sina Weibo and Youku, to share pictures and videos every day in December in a bid to enhance its presence during the winter period.
Burberry’s new Christmas campaign, entitled ‘Burberry with Love’, will utilise social media sites Twitter and Instagram, as well as Chinese sites Sina Weibo and Youku, to share pictures and videos every day in December in a bid to enhance its presence during the winter period.
The ad and it’s beautiful gold hues features models and children playing in the snow in London whilst wearing the brand’s signature scarves and coats, with Tom Odell’s ‘Hold Me’ plays in the background.
Continuing the theme of romance that seems to have taken Burberry HQ by storm this year, which saw their popular shirts adored with hearts rocked by Harry Styles, as well as the fashion giant’s partnership with Google for Burberry Kisses, which allowed users to send virtual kisses to one another, the ad has been described as “a culmination of an entire year of celebrating love and romance”.
http://youtu.be/FhNmi3swbes
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