Carlsberg's latest outdoor campaign serves you a branded message with a twist. Created by Fold7, the stunt features the world’s first billboard that allows consumers to help themselves to a pint of beer. How refreshing.
Carlsberg’s latest outdoor campaign serves you a branded message with a twist. Created by Fold7, the stunt features the world’s first billboard that allows consumers to help themselves to a pint of beer.
Located at The Old Truman Brewery on Brick Lane in London, the billboard lashed with the headline, “Probably the best poster in the world” marks an effort to revive the brands infamous strapline.
Dharmesh Rana, senior brand manager at Carlsberg UK comments: “We want to get the Carlsberg brand in front of as many beer drinkers as possible. To do this, we have to think differently with our approach and can’t just rely on great TV advertising. ‘If Carlsberg did posters’ is one of many ideas that we’ll be developing over the course of the year to ensure that beer drinkers up and down the country see the Carlsberg brand in a new and engaging way alongside TV.”
Ryan Newey, Fold7 founder, adds: ‘‘If Carlsberg did’ is an iconic property. Our challenge was to take something that is already so well known and bring it to life in a way that will engage today’s consumer. Our ambition was to create the world’s best poster, and one that serves beer could certainly fit the bill.’
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this idea was first presented over a year ago to dharmesh rana and the
carlsberg team by saatchi masius… ironically the marketing store and
omd (who are also involved with the production) were also in the
presentation… a strange co-incidence don’t you think???