Camelot real-time social push to promote mobile instant win games

National Lottery operator Camelot, and its social media agency Kindred, have partnered with ‘Drawn Your Tweet’ for real-time illustrative social media activity to promote the launch of mobile Instant Win Games.

To celebrate and drive awareness, from today (October 22), the National Lottery’s Facebook and Twitter fans will be asked a simple question – where would they most like to win? –the best suggestions will be turned into illustrations.

The winners will be instantly illustrated by Twitter visionary ‘Drawn Your Tweet’ and shared on The National Lottery’s Twitter and Facebook feeds in real-time.

The activity will be supported by the hashtag: #DrawMyWin.

Martyn Baxter, Head of Instants at Camelot, said the real-time illustration activity tied in with a wider push from The National Lottery to bring customers to its new digital platform.

He said: “People can now play National Lottery Instant Win Games out and about – on their PC, mobile or tablet. And what better way to celebrate the fact that people can win up to £1 million anytime, anywhere than by asking them where they’d most like to win – and then instantly illustrating their suggestions?”