Cannes Lions launched a humorous and unique new campaign, put together by McCann London for the Cannes Lions International Festival Of Creativity, which urges agencies to send under-performing staff to the event.
Cannes Lions launched a humorous and unique new campaign, put together by McCann London for the Cannes Lions International Festival Of Creativity, which urges agencies to send under-performing staff to the event. “Invest in creativity – cheaper than redundancy”, the campaign advises, leading up to the event on June 21st.
The digital part of the campaign features short film clips of different underperforming members of staff and a voiceover a hilarious voiceoover which describes their unachievements.
https://www.youtube.com/watch?v=U17oVkC12b8
Rob Doubal, co-president and joint chief creative officer at McCann London, said:
“Although our campaign is humorous, it makes a very sensible point. Why should being a Cannes Lions delegate be the preserve of the already excellent? If we really want a more creative world, as we all profess, we should also be encouraging the not-so-excellent performers to be inspired by Cannes Lions”.
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