Cantona is back on for Kronenbourg in new ad
The Manchester United footballing legend Eric Cantona swims the English Channel in the new Kronenbourg advert.
The Manchester United footballing legend Eric Cantona swims the English Channel in the new Kronenbourg advert.
The Manchester United footballing legend Eric Cantona swims the English Channel in the new Kronenbourg advert.
Or so he’d like us to think! Let’s just say there is a luxury yacht and soothing music involved.
Cantona swims the Channel for a Taste Suprême. Watch now. #LeBigSwim https://t.co/X02Fmd2E0Y
— Kronenbourg 1664 (@Kronenbourg1664) August 6, 2015
The campaign, which has Cantona make a reference to his Manchester United days, was created by Ogilvy & Mather under the Twitter hashtag #LeBigSwim. Whilst the first video sees Cantona crossing the Channel – with a little help from a huge yacht – the follow up video sees him arriving at Dover to a rather subdued crowd.
Cantona swam the Channel in record time* for a Taste Suprême. #LeBigSwim *For a Frenchman in a super yacht. https://t.co/9z2gtg7Xvv
— Kronenbourg 1664 (@Kronenbourg1664) August 6, 2015
https://twitter.com/Kronenbourg1664/status/629313491325857792/photo/1
The campaign was live for over a month and was met with positive reviews and high activity on social media. Some major news outlets believed the campaign was a real promise by Cantona!
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