Despite the rash of dot-bombs, so-called experts are still telling you to increase sales by using methods that the has-beens have proven don't work. S...
View articleRemember the days of the local merchant who knew you by name, remembered your favorite brands, and called you at home when new stock arrived? That's n...
View articleIf you're going to survive, you have to focus on bottom-line results. Spending a fortune to drive traffic to your site -- when most of it never does a...
View articleJanet will be sharing ideas about readers' specific situations. This week, a content-site developer says the editorial folks want to track page and su...
View articleFolks, looks like we have a fight on our hands. The newest addition to our columnist family has declared war against... ClickZ. But since he's now a p...
View articleWhat word (it refers to something we do every day, whether we realize it or not) immediately conjures up an image of a slick, aggressive, fast-talking...
View articleIn the early days, collecting data about Web site traffic via log files was easy. These days, though, many Web sites provide dynamic content, and they...
View articleWe are all bombarded by emails. Some are legitimate business correspondence, many more are solicitations, personal mail, junk, jokes, spam... With a...
View articleWe are all bombarded by emails. Some are legitimate business correspondence, many more are solicitations, personal mail, junk, jokes, spam... With all...
View articleIf you have endless computing resources and scores of analysts to go through log files, then jump in and analyze; but if you're like most businesses, ...
View articleIf no one pays attention to marketing anymore, and so marketing supply and demand are in disequilibrium; and if instead there is demand for people wit...
View articleKey-driver analysis is a powerful way to derive business value from customer-satisfaction data. And Michael's tips for successfully doing so will help...
View articleLa donna mobile... But when it comes to buyers, not just women are fickle. Customers are human -- they can be as rational as logicians or as unpredict...
View articleHow is a movie like a Web site? Before a single scene of a blockbuster gets filmed, the production crew has a complete map of the end product. They le...
View articleHow does traffic arrive at your site? Which users make up that traffic? How do users interact with your site? And what are the results of their visits...
View articleIn B2B purchasing, consumer-marketing guidelines often don't apply. There's a whole range of audience subsets to track, so different marketing jobs ar...
View articleDespite what many information architects believe, good navigation schemes have little to do with prospects' recall ability. Instead, what's at work is...
View articleCorrelation is the engine under the hood of many market- research methods. According to Michael, knowing its proper uses and limitations will improve ...
View articleThe raw data coming off any sizable Web site is so copious, so unmanageable, that analysis paralysis is sure to set in unless you first take the time ...
View articleProgrammers dream of elegant code. To them, simple is elegant. That's true of the language the rest of us use: The best writing is often the simplest....
View articleDespite the proliferation of Web sites, many don't work well enough to drive e-business success. Why so many breakdowns on the information superhighwa...
View articleIf your site is not a part of the selling solution, you have a big problem. You certainly won't be making it into the history books. In fact, you'll b...
View articleClaim someone's attention. Bring that person into your sphere of influence. Turn that person into a paying customer. Keep that person as a customer. C...
View articleSure you appreciate the pothole-free roads, the prominently displayed signs, and the smooth and straight highways of the Land of Usability. But are yo...
View articleOnly if you know where you're going can you measure whether and how fast you're getting there. First you have to talk it out with your colleagues. And...
View articleTo sell, you must appeal to what motivates people. Use words that evoke, not words that baffle. In other words, translate features, which appeal to th...
View articleOn Quantitative Data -- / How ample to rely / In Tumult -- or Extremity -- / How good the Certainty / ... / Though None be on our Side... In other wor...
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