When we spend time and money to remarket, are we really just trying to convince consumers to buy something they never wanted in the first place? Read ...
View articleA new product by Disqus, the blog comment-hosting service used by 3 million websites, focuses on "interest-based marketing," placing targeted native a...
View articleGoogle Analytics Advocate Adam Singer explores the use of data in order to communicate and tell your company story. Read More...
View articleThese may not be the first things you think of when it comes to managing your analytics projects, but they will help you keep your analytics customers...
View articleTwitter and IBM have partnered to combine Twitter's firehose of social data with IBM's analytics in an effort to offer business solutions to marketers...
View articleIntegrating your data can help you make it even more valuable. What is the best way to integrate? Read More...
View articleFacebook accounts for the year's largest share of referral traffic, and Pinterest is a distant second. Meanwhile, Twitter has seen its referral traffi...
View articleInternet radio service Pandora is offering its listener data to its artists in an attempt to help struggling musicians better target audiences. Read M...
View articleAt some point in planning your marketing strategy, you must decide how much you're willing to pay for a lead and what actually constitutes a qualified...
View articleThe future of big data isn't about numeric data points but instead about asking the deeper questions and finding out why consumers make the decisions ...
View articleHistory has been shown to repeat itself, so openness and flexibility may very well define the best marketing solutions of the future. Read More...
View articleThere have been privacy concerns surrounding photo analysis company Ditto Labs, but Ditto's CMO says that Ditto provides essential data insights for m...
View articleThe fourth installment of this five-part series on start-up marketing looks at how marketers can focus on getting noticed for their content and as a r...
View articleThe advent of digital (read: measurable) content distribution from the creators of some of the best entertainment in the world will have a huge impact...
View articleCreating visualizations of the data you collect can be helpful, but you need to create a framework for goal measurement first. Read More...
View articleThere can be a huge discrepancy between what companies think they are promising and what customers actually receive. How can you fix this for your bra...
View articleData analysis is becoming decentralized in many organizations, making them more intelligently nimble, and new tools are making analysis possible for n...
View articleData layers provide a standardized format for developers, making it much easier to track or make changes. Are you using data layers in your analytics ...
View articleIf you can effectively track your content marketing success, you will be able to better use the strategy in your marketing efforts. Read More...
View articleIn order to formulate valuable insights, analysts need to be constantly coming up with hypotheses and testing them to the best of their ability. Read ...
View articleThere's nowhere to hide when it comes to answering the tough questions about return on investment for content marketing. Read More...
View articleEven though we have reportedly "stopped watching TV," the majority of ad dollars are still spent on television ads. Is it because no one can stand Int...
View articleThere are three important areas of metrics that publishers should use to measure their performance, which include ad/monetization metrics, audience be...
View articleWhat makes an analytics-empowered company? There are five key factors that allow an organization to take advantage of all that analytics have to offer...
View articleAs rumors swirl about a Salesforce Analytics Cloud product, what will this mean for the digital marketing ecosystem? What analytics players will be af...
View articleAnalytics are only as good as the data you begin with - so it's important to start with great, complete data! Read More...
View articleWhen Apple made its big announcement earlier this month, the big wireless providers failed to take advantage of the news in an immediate fashion. If m...
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