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View articleViacom Entertainment Group's Shari Cleary talks social analytics and engagement in a fire-side chat with Pelin Thorogood at the recent Pivotcon event ...
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View articleAdobe is showing off enhancements to its Analytics offering, with the aim of letting marketers respond more quickly to data insights. Read More...
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View articleFacebook has officially rolled out its new Page Insights analytics bringing better insight in a more simple-to-understand manner. Read More...
View articleRobert Miller shares four simple steps for analysts who find clients resistant to taking action on reporting recommendations. Read More...
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View articleUse these key elements of attribution models to ensure your email marketing, social, advertising and other initiatives are valued correctly. Read More...
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View articleMarketers new to analytics for SEO must understand which signals and metrics may have the greatest impact on their business. Read More...
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View articleImplementing a CRO program is simple. Building one that stands the test of time requires these 4 must-have components. Read More...
View articleTwitter stands firmly on the ground between the brands that spend $70 billion in TV advertising annually in the US and the broadcast shows under press...
View articleMachine learning is really, really powerful and it opens up new ways of doing analysis with Big Data. But, it cannot act alone. Read More...
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