While the job of a chief convergence officer might seem hard today, it's about to become even harder due to several upcoming changes. Read More...
View articleAltering a hashtag or adjusting the timing of a Facebook post may not sound like a big deal, but small changes like these can have a large impact on a...
View articleConvergence Analytics 2.0 calls out a number of factors that seemed to be impeding adoption of what really is a good idea - the ability to see more da...
View articleThe 'curse of knowledge' hinders the ability to communicate. Bryan Eisenberg teaches content marketers how to remedy the curse and take advantage of n...
View articleTop tips on what a web team should consider when redesigning a site, in order to prepare for enhanced tracking. Read More...
View articleFive do's and don'ts that could revive your conversion rate. Read More...
View articleA glimpse into the new and updated functionality of Google Analytics' Advanced Segments. Read More...
View articleMaintaining a multi-platform mobile app can quickly become a nightmare, and building/maintaining this app is certainly not "rapid" by any stretch of t...
View articleFor now, I just want one thing: the ability to turn off ads for a specific product. Read More...
View articleMany marketers are missing out on the possibility of greatly increasing their site's conversion rate through A/B testing the landing pages on their si...
View articleWe must allow for multiple personas to reach many of the same pages or marketing entities, but must separately address their needs. Read More...
View articleAs people get more excited by big data, I get excited by small data. It may be small but it's powerful. Read More...
View articleAt SES San Francisco, Andrew Edwards will be talking about all things convergence analytics – trends, technologies, and challenges. Here, Edwards offe...
View articleConvergence analytics companies struggling to differentiate in an evolving market need to verticalize to survive Darwinist twists. Read More...
View articleWhat if you use the analytics generally employed to get people to buy more, to get people to buy less, cutting the cost of processing the original sal...
View articleAnalytics drive transformation in media companies. Read More
View articleFive tactics to focus on now that will help turn holiday browsers into buyers. Read More...
View articleWe look at why you may want to consider these remarketing list setups, how to set them up, and how to tailor your creatives to engage visitors and imp...
View articleThese three important challenges must be met by any brand hoping to get more value out of its digital properties. Read More...
View articleBusiness leaders need to understand what they are going to get in return for their efforts and investment - what the structure of success "looks like"...
View articleArmed with the right data, how far can you grow your ROI? Read More...
View articleThe humble complexogram helps you identify those aspects of your sales topology that potentially bog down your customers, so you can smooth the path a...
View articleWith integrated user segments and heatmap tracking through the Google Tag Manager we are able to see a combination of data that enables amazing insigh...
View articleI decided to write this as a simple reminder to all marketers of a point we forget too often and how it continues to turn our industry into a playing ...
View articleWhat an actor/investor can teach us about our work and lives. Read More...
View articleBoth good design and an eye toward usability are necessary for a design to work. Read More...
View articleTo help connect the dots between tweets and in-store purchases, Twitter turned to Datalogix, to test the impact of organic and promoted tweets for 35 ...
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