Web Analytics: Forecasting Campaign Impact
Analytics

Web Analytics: Forecasting Campaign Impact

19y Jason Burby

Web Analytics: Forecasting Campaign Impact

Campaign success should focus on business impact, not raw traffic numbers. Read More...

View article
Contingency Planning: Best Practices
Analytics

Contingency Planning: Best Practices

19y Jack Aaronson

Contingency Planning: Best Practices

Revenue's lost all the time due to unexpected problems during users' online experience. Some best practices for bad scenarios. Read More...

View article
Getting Sentimental About Analytics
Actionable Analysis

Getting Sentimental About Analytics

19y Shane Atchison

Getting Sentimental About Analytics

Customer sentiment: the next great analytics frontier. Read More...

View article
Non-transactional Analytics, Part 2
Analytics

Non-transactional Analytics, Part 2

19y Neil Mason

Non-transactional Analytics, Part 2

The challenges inherent in measuring informational and other non-transactional Web sites. Part two of a series. Read More...

View article
Optimizing B2B-Demand Generation
Analytics

Optimizing B2B-Demand Generation

19y Bryan Eisenberg

Optimizing B2B-Demand Generation

Fishing for B2B leads with a free download? Here's how to optimize the offer. Read More...

View article
Big Results From Big Events
Actionable Analysis

Big Results From Big Events

19y Heidi Cohen

Big Results From Big Events

Seven ways to engage consumers and drive revenue. Read More

View article
Analytics Tool ROI
Analytics

Analytics Tool ROI

19y Jason Burby

Analytics Tool ROI

Why calculating the ROI of an analytics tool is likely putting the cart before the horse. Read More...

View article
Building a B2B Home Page
Analytics

Building a B2B Home Page

19y Jack Aaronson

Building a B2B Home Page

A step-by-step guide to building a B2B Web site home page -- and a better site in the process. Read More...

View article
Q&A With Omniture's CEO
Actionable Analysis

Q&A With Omniture's CEO

19y Shane Atchison

Q&A With Omniture's CEO

More on why the analytics vendor is baking personalization and behavioral capabilities into its solution. Read More...

View article
Non-transactional Analytics, Part 1
Analytics

Non-transactional Analytics, Part 1

19y Neil Mason

Non-transactional Analytics, Part 1

The challenges inherent in measuring informational and other non-transactional Web sites. Part one of a series. Read More...

View article
Below the Tip of the Iceberg
Analytics

Below the Tip of the Iceberg

19y Bryan Eisenberg

Below the Tip of the Iceberg

Just because prospects don't know how to search the way you hope they will doesn't mean they aren't qualified and ready to buy. Read More...

View article
What's Up With Widgets?
Actionable Analysis

What's Up With Widgets?

19y Heidi Cohen

What's Up With Widgets?

Seven ways to use widgets in online marketing. Read More

View article
Lava Lamp: A Web Analytics Silver Bullet?
Analytics

Lava Lamp: A Web Analytics Silver Bullet?

19y Jason Burby

Lava Lamp: A Web Analytics Silver Bullet?

How one enterprising marketer got her company jazzed about Web analytics. Read More...

View article
Creating an Effective Home Page
Analytics

Creating an Effective Home Page

19y Jack Aaronson

Creating an Effective Home Page

What should be on your home page? A checklist. Read More

View article
Analytics Meets Behavioral Targeting and Personalization
Actionable Analysis

Analytics Meets Behavioral Targeting and Personalization

19y Shane Atchison

Analytics Meets Behavioral Targeting and Personali...

Technology integration should enable marketers to do what they want to do: market. Read More...

View article
Customer Loyalty Improves Retention, Part 3
Analytics

Customer Loyalty Improves Retention, Part 3

19y Neil Mason

Customer Loyalty Improves Retention, Part 3

We must be able to anticipate changes in customer loyalty, not just react to them. Read More...

View article
We Tried That Already
Analytics

We Tried That Already

19y Bryan Eisenberg

We Tried That Already

Trying conversion rate optimization and online testing is much different than succeeding at it. This column is for those who tried it already. Read Mo...

View article
Branded Communications
Actionable Analysis

Branded Communications

19y Heidi Cohen

Branded Communications

The goal is no longer limited to creating branded messages that drive sales. Read More...

View article
How Would You Explain Web Analytics?
Analytics

How Would You Explain Web Analytics?

19y Jason Burby

How Would You Explain Web Analytics?

Marketers care about Web analytics, they just don't understand it. Five tips to explaining it to non-techies. Read More...

View article
Analyzing Retail E-mail: Campaigns and Triggered Messages
Analytics

Analyzing Retail E-mail: Campaigns and Triggered Messages

19y Jack Aaronson

Analyzing Retail E-mail: Campaigns and Triggered M...

Reassess how you think about e-mail reporting and analytics. Read More...

View article
Avoiding the Most Common Web Analytics Pitfalls
Actionable Analysis

Avoiding the Most Common Web Analytics Pitfalls

19y Shane Atchison

Avoiding the Most Common Web Analytics Pitfalls

A checklist for how to successfully create a culture of analysis within your organization and avoid the seven most common Web analytics pitfalls. Read...

View article
Customer Loyalty Improves Retention, Part 2
Analytics

Customer Loyalty Improves Retention, Part 2

19y Neil Mason

Customer Loyalty Improves Retention, Part 2

And how do we track, measure and manage it? Read More...

View article
More Profitable Online Publishing
Analytics

More Profitable Online Publishing

19y Bryan Eisenberg

More Profitable Online Publishing

In online journalism, what's the transaction? A primer for publishers, bloggers, journalists, and content creators. Read More...

View article
Seven Ideas to Ignite Online Sales
Actionable Analysis

Seven Ideas to Ignite Online Sales

19y Heidi Cohen

Seven Ideas to Ignite Online Sales

Ways online merchants can drive revenues in the slow post-holiday period. Read More...

View article
Web 2.0: Are You Focusing on the Right Aspects?
Analytics

Web 2.0: Are You Focusing on the Right Aspects?

19y Jason Burby

Web 2.0: Are You Focusing on the Right Aspects?

Or are you too caught up in technology hype? Read More...

View article
Horizontal Browsing
Analytics

Horizontal Browsing

19y Jack Aaronson

Horizontal Browsing

Time to talk browser behavior -- and its effect on online sales. Read More...

View article
Why Convergence Is Inevitable
Actionable Analysis

Why Convergence Is Inevitable

19y Shane Atchison

Why Convergence Is Inevitable

Why data analysis is moving from discrete to holistic -- and as a bonus, some fried chicken secrets. Read More...

View article
1 66 67 68 69 70 103