Weibo has partnered with Alipay to launch a Chinese New Year lucky gift campaign in a bid to recruit users back to the site, and offer greater exposur...
View articleRecent acquisitions by Marin, MediaMath, and Kenshoo are a sign of more to come as competition heats up in the marketing automation sector. Read More...
View articleA picture is worth a thousand words – and creating eye-catching and engaging content for digital marketing channels is easy. Read More...
View articlePizza Hut has pulled a YouTube ad after failing to gain approval from Kraft for its Australia Day Vegemite and cheese stuffed crust pizza promotion. R...
View articleColumnist Zac Martin gives his tips for better reporting on return on investment (ROI). Read More...
View articleLine’s first mobile grocery app in Thailand is part of an aggressive push into m-commerce across the wider Southeast Asian region, opening up new oppo...
View articleA global calendar, acknowledging seasonal nuances and cultural holidays, is an effective tool in understanding international target markets. Read More...
View articleThe social media revolution is transforming three important disciplines – marketing, sales, and customer service - and in Indonesia it is no exception...
View articleHas the cloud lived up to its marketing promises? For the time being, it is a work in a progress. Read More...
View articleSouth Korea's social media landscape is small compared to other regional markets, but the appeal for brands is being able to role out more focused and...
View articleWeChat is the darling of the Chinese app world and no brand should be considering a foray into China without it. Read More...
View articleBMW is one of the first brands to test paid ads on WeChat's Moments feed, paving the way for new advertising channels in China. Read More...
View articleTwitter’s purchase of Indian mobile start-up ZipDial will offer marketers access to untapped consumers. Read More...
View articleAs Twitter moves into video, following Facebook, Instagram, and Pinterest, here is what it means for marketers. Read More...
View articleAs specialized digital agencies go outward to meet talent demands in marketing and technology, SapientNitro is looking within. Read More...
View articleGetting customers to your website is one thing, but converting their clicks to purchases is quite another. Read More...
View articleBy forgetting the "line" between online and offline (O2O) channels, retailers can grow conversions, build loyalty, and step into an omnichannel world....
View articleChina's 360 search engine has rebranded its search tool to Haosou, opening up partnerships with competing search engines including Alibaba and Google....
View articleHow effective is a company blog as part of a corporate marketing strategy? Columnist Christian Arno gives his tips. Read More...
View articleBrands have a rare opportunity to lead the pack when it comes to mobile and mobile video marketing in emerging markets. Read More...
View articleEmploying the services of an A-lister for your social media campaigns can be a double-edged sword. Here are some tips for generating the best exposure...
View articleIn part two of this look at programmatic buying in China, columnist Charlie Wang looks at the preferred deal models in China. Read More...
View articleIn China, even cars are bought online, and as such, a digital marketing campaign is essential. Read More...
View articleBig data may be the new black, but it’s also a big lie. Read More...
View articleHong Kong still lags behind the United States when it comes to the search engine optimization industry - but it is catching up fast. Read More...
View articleMobile phone applications are opening new gateways to the Internet of Things and marketers can seize this opportunity by offering strong mobile custom...
View articleStand out from your competitors in the start-up world by identifying with your customers to help them solve problems. Read More...
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