VIDEO: Sparkline on 2014 Analytics Trends in APAC
Actionable Analysis

VIDEO: Sparkline on 2014 Analytics Trends in APAC

12y Adaline Lau

VIDEO: Sparkline on 2014 Analytics Trends in APAC

Former Google execs weigh in on web and mobile analytics trends in Asia Pacific in the coming months. Read More...

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Using Email Marketing to Reach Booming Mobile Markets
Asia

Using Email Marketing to Reach Booming Mobile Markets

12y Christian Arno

Using Email Marketing to Reach Booming Mobile Mark...

Consider these tips to make sure your email marketing campaigns are reaching mobile users. Read More...

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Two Trends to Watch in China: M-Commerce and Showrooming [Video]
Asia

Two Trends to Watch in China: M-Commerce and Showrooming [Video]

12y Elisa Harca

Two Trends to Watch in China: M-Commerce and Showr...

Recent developments with Alibaba and JD.com could signal accelerated growth for mobile commerce in China. Read More...

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Forget Real-Time, Let's Look at Relevant-Time Marketing [Video]
Asia

Forget Real-Time, Let's Look at Relevant-Time Marketing [Video]

12y Adaline Lau

Forget Real-Time, Let's Look at Relevant-Time Mark...

Social media star Christel Quek tells ClickZ why being relevant is more important than real-time marketing for brands. Read More...

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VIDEO: SingPost Bets on Omigo to Capture Lion's Share in Southeast Asia
Asia

VIDEO: SingPost Bets on Omigo to Capture Lion's Share in Southeast Asia

12y Adaline Lau

VIDEO: SingPost Bets on Omigo to Capture Lion's Sh...

What's in store for e-commerce in Asia? Singapore's up and coming online marketplace provides a snapshot. Read More...

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Havas Media APAC: Mobile Marketing to Accelerate Growth in 2014 [Video]
Asia

Havas Media APAC: Mobile Marketing to Accelerate Growth in 2014 [Video]

12y Adaline Lau

Havas Media APAC: Mobile Marketing to Accelerate G...

Havas Media digital exec weighs in on mobile, RTB, and social media trends to note in 2014. Read More...

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What is Digital Engagement?
Analytics

What is Digital Engagement?

12y Ohad Hecht

What is Digital Engagement?

To give customers an amazing digital experience, there are four questions we need to ask. Read More...

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VIDEO: Omnicom and Airwave APAC on Mobile and Smart TV Advertising
Asia

VIDEO: Omnicom and Airwave APAC on Mobile and Smart TV Advertising

12y Adaline Lau

VIDEO: Omnicom and Airwave APAC on Mobile and Smar...

Airwave and Omnicom Media Group Platform execs predict smart TV and mobile trends for the year. Read More...

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Australian DSP Brandscreen Seeks Buyers After Entering Into Administration
Asia

Australian DSP Brandscreen Seeks Buyers After Entering Into Administration

12y Adaline Lau

Australian DSP Brandscreen Seeks Buyers After Ente...

A leading DSP in APAC is seeking buyers after appointing Jirsch Sutherland as administrators. Read More...

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2014 Trends: Building Integrated Campaigns and Customer Experiences [Video]
Asia

2014 Trends: Building Integrated Campaigns and Customer Experiences [Video]

12y Carl Griffith

2014 Trends: Building Integrated Campaigns and Cus...

See what it takes to build truly integrated campaigns and how the latest mobile payment technologies will define the customer journey. Read More...

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Singtel Advertising's Big Data Ambitions [Video]
Asia

Singtel Advertising's Big Data Ambitions [Video]

12y Adaline Lau

Singtel Advertising's Big Data Ambitions [Video]

Michael Smith, chief commercial officer for Singtel Advertising, talks about the company's commitment to tap big data. See how his team plan to use da...

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Intel: Why 2014 Will Be The Year of Content Distribution [Video]
Asia

Intel: Why 2014 Will Be The Year of Content Distribution [Video]

12y Adaline Lau

Intel: Why 2014 Will Be The Year of Content Distri...

Intel's social media strategist for APAC weighs in on the content marketing trends for the year. Read More...

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5 Approaches for SMBs to Set Up An Internet Marketing Team
Asia

5 Approaches for SMBs to Set Up An Internet Marketing Team

12y Gordon Choi

5 Approaches for SMBs to Set Up An Internet Market...

Consider these 5 ways before you market your products online. Read More...

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AXA Indonesia: Digital Plans for 2014 [Video]
Asia

AXA Indonesia: Digital Plans for 2014 [Video]

12y Adaline Lau

AXA Indonesia: Digital Plans for 2014 [Video]

Ari Fadyl, AXA Indonesia exec shares the financial services firm's new year resolutions in this video interview. Read More...

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China: Does Content Marketing Matter to Baidu?
Asia

China: Does Content Marketing Matter to Baidu?

12y Eddie Choi

China: Does Content Marketing Matter to Baidu?

I want to bring you some new perspectives on the largest search engine in China. Read More...

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4 Tips to Effectively Measure B2B Demand Generation Campaigns
Analytics

4 Tips to Effectively Measure B2B Demand Generation Campaigns

12y Charlie Wang

4 Tips to Effectively Measure B2B Demand Generatio...

Because of the unique challenges B2B marketers face, consider these tips to measure your media mix effectively. Read More...

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Top Search Marketing Trends of 2014
Asia

Top Search Marketing Trends of 2014

12y Navneet Kaushal

Top Search Marketing Trends of 2014

As SEO gets more content-centric, let's look at 8 trends that we need to be equipped with this year. Read More...

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2014 Trends: More Social Media Engagement, Less Vanity Metrics [Video]
Asia

2014 Trends: More Social Media Engagement, Less Vanity Metrics [Video]

12y Adaline Lau

2014 Trends: More Social Media Engagement, Less Va...

Is social advertising a necessary evil? Social media practitioners weigh in. Read More...

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Content Marketing 2014 Predictions: Motion, Branded, and Real-Time [Video]
Asia

Content Marketing 2014 Predictions: Motion, Branded, and Real-Time [Video]

12y Adaline Lau

Content Marketing 2014 Predictions: Motion, Brande...

APAC brands will think less ad hoc campaign based content and own more branded channels. Read More...

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RS Components: Developing Omni-Channel Marketing Across Markets [Video]
Asia

RS Components: Developing Omni-Channel Marketing Across Markets [Video]

12y Adaline Lau

RS Components: Developing Omni-Channel Marketing A...

Desmond Teo, senior digital ad manager shares the challenges and experience in becoming an omni-channel marketing organization. Read More...

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J&J Medical: An Omni-channel Approach to Consumer Journey [Video]
Asia

J&J Medical: An Omni-channel Approach to Consumer Journey [Video]

12y Mandeep Grover

J&J Medical: An Omni-channel Approach to Consu...

Even pharma companies focusing on B2B are putting consumers/ patients in the center of its marketing planning and strategy. Read More...

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TBWADigital Arts Network: Using Data to Power Creativity [Video]
Agency Spotlight

TBWADigital Arts Network: Using Data to Power Creativity [Video]

12y Adaline Lau

TBWADigital Arts Network: Using Data to Power Crea...

Tuomas Peltoniemi is optimistic that 2014 will finally be the year of data. Find out why. Read More...

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Rakuten to Focus on Content Marketing in 2014 [Video]
Asia

Rakuten to Focus on Content Marketing in 2014 [Video]

12y Adaline Lau

Rakuten to Focus on Content Marketing in 2014 [Vid...

Adrien de Wolkoff, senior manager for Rakuten talks about the e-commerce giant's focus in content marketing and advice on managing search engine marke...

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Make Mobile a Priority in 2014
Asia

Make Mobile a Priority in 2014

12y Jermyn Toh

Make Mobile a Priority in 2014

Marketers that haven’t factored mobile into their marketing mix or digital ecosystem need to start doing this in 2014. Here's why. Read More...

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Facebook Exec Hacks for a Cause: Typhoon Haiyan [Video]
Asia

Facebook Exec Hacks for a Cause: Typhoon Haiyan [Video]

12y Adaline Lau

Facebook Exec Hacks for a Cause: Typhoon Haiyan [V...

Sixty developers gathered for 12 hours of solid coding to help Typhoon Haiyan victims. The Hack for a Cause founder shares his insights on social tech...

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Digital Outlook 2014 – The Year of Marketing Technologies
Asia

Digital Outlook 2014 – The Year of Marketing Technologies

12y Ohad Hecht

Digital Outlook 2014 – The Year of Marketing Techn...

Existing channels will still do the heavy lifting to drive traffic and convert into business but we'll see more marketers automate their digital engag...

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Unilever: Mobile is Key to Reaching the "Unreachables" [Video]
Asia

Unilever: Mobile is Key to Reaching the "Unreachables" [Video]

12y Adaline Lau

Unilever: Mobile is Key to Reaching the "Unreachab...

Rudratej Singh, South Asia Unilever exec shares how the CPG uses mobile to engage the "have nots" and "have lots" to build brand awareness and loyalty...

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