The Collaborative Economy: How It's Changing the Way People Consume Brands
Asia

The Collaborative Economy: How It's Changing the Way People Consume Brands

13y Vincent Teo

The Collaborative Economy: How It's Changing the W...

And how brands can tap into this culture of sharing. Read More...

View article
Exec Moves & Industry Roundup: VLT Merger, IPG India Acquisition, Havas, and Razorfish Hires
Agency Spotlight

Exec Moves & Industry Roundup: VLT Merger, IPG India Acquisition, Havas...

13y Adaline Lau

Exec Moves & Industry Roundup: VLT Merger, IPG...

VLT Malaysia merger; IPG Mediabrands buys Interactive Avenues in India; and agency hires. Read More...

View article
Retail Stores Must Embrace the Mobile Internet in Today's Digital World
Asia

Retail Stores Must Embrace the Mobile Internet in Today's Digital World

13y Darren Yan

Retail Stores Must Embrace the Mobile Internet in ...

With showrooming on the rise, here are three ways retailers can fight back. Read More...

View article
China Exec Moves & Industry Roundup: Isobar, Carat, IPG Mediabrands, and RedWorks
Agency Spotlight

China Exec Moves & Industry Roundup: Isobar, Carat, IPG Mediabrands, an...

13y Adaline Lau

China Exec Moves & Industry Roundup: Isobar, C...

Isobar China preps for further growth; IPG Mediabrands creates new CEO role; and WPP's RedWorks hires new president. Read More...

View article
Factors to Consider When Opening a TMall Shop
Asia

Factors to Consider When Opening a TMall Shop

13y Elisa Harca

Factors to Consider When Opening a TMall Shop

Setting up a TMall shop without understanding the Chinese language or having a trusted local partner can be challenging. Here's a breakdown of the mai...

View article
TMall - Gateway to China's Growing E-Commerce Market
Asia

TMall - Gateway to China's Growing E-Commerce Market

13y Elisa Harca

TMall - Gateway to China's Growing E-Commerce Mark...

Is it the digital sales channel for brands in China? Read More...

View article
7 Vine Tips for Marketers
Asia

7 Vine Tips for Marketers

13y Rudi Leung

7 Vine Tips for Marketers

Since Vine launched in February, fashion and entertainment marketers have been experimenting different ways to produce their six-second stories and pu...

View article
Big Data Is Not Like Teenage Sex
Asia

Big Data Is Not Like Teenage Sex

13y Ohad Hecht

Big Data Is Not Like Teenage Sex

Let's start by exploring what big data is used for in marketing. Read More...

View article
Choosing a Domain Name That Attracts Foreign-Language Web Traffic
Asia

Choosing a Domain Name That Attracts Foreign-Language Web Traffic

13y Christian Arno

Choosing a Domain Name That Attracts Foreign-Langu...

The English language no longer dominates the web, so plan to accommodate foreign languages right from the start. Consider these tips. Read More...

View article
SodaCard Allows Retailers to Convert Walk-in Customers Through Mobile Loyalty Platform
Analytics

SodaCard Allows Retailers to Convert Walk-in Customers Through Mobile Loyal...

13y Adaline Lau

SodaCard Allows Retailers to Convert Walk-in Custo...

The Hong Kong start-up aims to digitize in-store loyalty by providing local merchants with a simple platform to acquire, retain, and communicate with ...

View article
GMIC Beijing 2013: Mobile Highlights in China [Photo Blog]
Asia

GMIC Beijing 2013: Mobile Highlights in China [Photo Blog]

13y Alvin Wang Graylin

GMIC Beijing 2013: Mobile Highlights in China [Pho...

A photo blog on mobile trends in China from GMIC 2013, the country's biggest mobile event in Beijing last week. Read More...

View article
Improving Your Digital First Impression
Asia

Improving Your Digital First Impression

13y Motoko Hunt

Improving Your Digital First Impression

You have a variety of ways to improve your first impression for your business in the search and social environment. Read More...

View article
Macau Tourism Rolls Out WeChat Fan Acquisition Campaign in 6 Days
Asia

Macau Tourism Rolls Out WeChat Fan Acquisition Campaign in 6 Days

13y Adaline Lau

Macau Tourism Rolls Out WeChat Fan Acquisition Cam...

Within six days of creating a WeChat presence to target Mainland Chinese visitors, the Macau Government Tourist Office has accumulated more than 500 s...

View article
Digital Marketing and the Consumer Experience
Asia

Digital Marketing and the Consumer Experience

13y Naomi Troni

Digital Marketing and the Consumer Experience

Here's why it's time to improve the consumer experience online. Read More...

View article
WWF Exec: Using Social Media to Drive Earth Hour 2013
Asia

WWF Exec: Using Social Media to Drive Earth Hour 2013

13y Adaline Lau

WWF Exec: Using Social Media to Drive Earth Hour 2...

The NGO focused on a digital-first campaign leveraging social this year. Read More...

View article
CMOs Should Focus on Keyword-Driven Marketing
Asia

CMOs Should Focus on Keyword-Driven Marketing

13y Guest

CMOs Should Focus on Keyword-Driven Marketing

David Shen, general manager at Acronym Asia, discusses how chief marketing officers (CMOs) can drive better results through a keyword-focused marketin...

View article
What I Learned About Social Media Marketing From My Mum Playing Candy Crush
Asia

What I Learned About Social Media Marketing From My Mum Playing Candy Crush

13y Louise Au

What I Learned About Social Media Marketing From M...

The golden rule for social marketing and social games is the same. Read More...

View article
Standard Life Hong Kong Makes Foray Into Facebook Marketing
Asia

Standard Life Hong Kong Makes Foray Into Facebook Marketing

13y Adaline Lau

Standard Life Hong Kong Makes Foray Into Facebook ...

Its chief marketing officer has led the social media strategy and launched a Facebook page in February. Read More...

View article
Data Superheroes, Code Artists, and Visualizers
Analytics

Data Superheroes, Code Artists, and Visualizers

13y Stephen Hay

Data Superheroes, Code Artists, and Visualizers

With the sheer scale of big data, churning out printed reports or producing dashboards is simply not enough to meet the dynamic demands of real-time m...

View article
Digital Does Not Equal Social
Asia

Digital Does Not Equal Social

13y Jon Wade

Digital Does Not Equal Social

If you look at the usage statistics by channel of the various markets across Asia you see a pattern that often flies in the face of this assumption. R...

View article
Enterprise PPC in Asia Pacific – A Client-side Perspective
Asia

Enterprise PPC in Asia Pacific – A Client-side Perspective

13y Desmond Teo

Enterprise PPC in Asia Pacific – A Client-side Per...

Insights on how a B2B MNC deploys multi-geographical and multi-language PPC in Asia Pacific. Read More...

View article
Q&A with Kinetic ONE: Video Content Marketing Opportunities in China
Asia

Q&A with Kinetic ONE: Video Content Marketing Opportunities in China

13y Adaline Lau

Q&A with Kinetic ONE: Video Content Marketing ...

While video advertising such as pre-roll ad buys is common in the country, one start-up has focused on creating a social video platform that builds co...

View article
Irrelevant Content: SEO Impossible
Asia

Irrelevant Content: SEO Impossible

13y Eddie Choi

Irrelevant Content: SEO Impossible

I would like to suggest a content strategy model as a complement to technical SEO for marketers in China. Here's why. Read More...

View article
Will Taobao Juhuasuan Overtake Yahoo Hong Kong?
Asia

Will Taobao Juhuasuan Overtake Yahoo Hong Kong?

13y Adaline Lau

Will Taobao Juhuasuan Overtake Yahoo Hong Kong?

According to comScore, Taobao Juhuasuan is the no. 2 deal site globally and fast becoming popular in Hong Kong. Read More...

View article
How to Stress Test Your Social Media Contest Ideas
Asia

How to Stress Test Your Social Media Contest Ideas

13y Max Sim

How to Stress Test Your Social Media Contest Ideas

Consider these factors before launching your social media contest. Read More...

View article
DBS Bank Uses Group Buy and Facebook to Acquire Affluent Customers [Case Study]
Asia

DBS Bank Uses Group Buy and Facebook to Acquire Affluent Customers [Case St...

13y Adaline Lau

DBS Bank Uses Group Buy and Facebook to Acquire Af...

The financial institution demonstrated it could use group buying to engage and attract high net worth individuals through a measurable and cost-effect...

View article
What Marketers Can Learn From Young Mobile Users
Asia

What Marketers Can Learn From Young Mobile Users

13y Meera Chopra

What Marketers Can Learn From Young Mobile Users

Let's all stop shaking our heads at kids gazing into their phones and instead try to figure out what it is they're looking at. Read More...

View article
1 27 28 29 30 31 59