Case Study: Jebsen Group Makes Social Media a Priority
Asia

Case Study: Jebsen Group Makes Social Media a Priority

13y Adaline Lau

Case Study: Jebsen Group Makes Social Media a Prio...

Four ways that a B2B organization representing 200 brands uses social and mobile for communications. Read More...

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7 Steps to Effective Data Marketing
Analytics

7 Steps to Effective Data Marketing

13y Simon Small

7 Steps to Effective Data Marketing

Let's get one thing straight - big data isn't the answer. Read More...

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The Death of Audience Buy in China?
Analytics

The Death of Audience Buy in China?

13y Charlie Wang

The Death of Audience Buy in China?

CCTV, China's government-backed media, addresses the issue of Internet consumer privacy. What will be the implications for audience buy companies? Rea...

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How to Optimize Your Business Page for Google+ Local
Asia

How to Optimize Your Business Page for Google+ Local

13y Navneet Kaushal

How to Optimize Your Business Page for Google+ Loc...

While Google Places pages were not being indexed by the search engine, Google+ Local pages will be. Read More...

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Deckers' UGG Footwear Steps Into E-Commerce in China
Asia

Deckers' UGG Footwear Steps Into E-Commerce in China

13y Adaline Lau

Deckers' UGG Footwear Steps Into E-Commerce in Chi...

Deckers appoints e-commerce director to capture China's booming online shopping, set to surpass the U.S. to become the world's largest e-commerce mark...

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How to Manage Multiple Digital Agencies
Asia

How to Manage Multiple Digital Agencies

13y Motoko Hunt

How to Manage Multiple Digital Agencies

Projects become very efficient when a client has a good control of the project. Here are five tips to get started. Read More...

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India's E-Commerce Firms Slow to Adopt Search Marketing: NetElixir
Asia

India's E-Commerce Firms Slow to Adopt Search Marketing: NetElixir

13y Adaline Lau

India's E-Commerce Firms Slow to Adopt Search Mark...

NetElixir shares the challenges and tips for online retailers to do search marketing in the country. Read More...

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Getting Advanced With Google Tag Manager (Part 2 of 3)
Analytics

Getting Advanced With Google Tag Manager (Part 2 of 3)

13y Vinoaj Vijeyakumaar

Getting Advanced With Google Tag Manager (Part 2 o...

Bringing dynamic data to your tags with the data layer and macros Read More...

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Don't Miss the Merits of Augmented Reality in Mobile Marketing
Asia

Don't Miss the Merits of Augmented Reality in Mobile Marketing

13y Darren Yan

Don't Miss the Merits of Augmented Reality in Mobi...

And brand owners must consider these data points before any AR deployment. Read More...

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Brands Dip Into WeChat, China's Emerging Mobile Social Platform
Asia

Brands Dip Into WeChat, China's Emerging Mobile Social Platform

13y Adaline Lau

Brands Dip Into WeChat, China's Emerging Mobile So...

More than just an app, companies are increasingly testing Tencent's emerging social mobile platform. Read More...

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Facebook Marketing for SMEs: Applying the 5 P's to Expand Business
Asia

Facebook Marketing for SMEs: Applying the 5 P's to Expand Business

13y Guest

Facebook Marketing for SMEs: Applying the 5 P's to...

Fan base and content do count, but it is the five P's of Facebook marketing that matter more in promoting a company's brand awareness. Read More...

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Perception Is Reality in Japan
Asia

Perception Is Reality in Japan

13y Andy Radovic

Perception Is Reality in Japan

Consider these three recent clever uses of augmented reality that are starting to make waves in the country. Read More...

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The Future of Exhibitions Will Be Data-Driven
Asia

The Future of Exhibitions Will Be Data-Driven

13y Eddie Choi

The Future of Exhibitions Will Be Data-Driven

My views on how technology would impact the industry 10 years from now. Read More...

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Smartphones: The Future of Marketing Research in Asia Pacific
Analytics

Smartphones: The Future of Marketing Research in Asia Pacific

13y Ray Poynter

Smartphones: The Future of Marketing Research in A...

Asia will be central to the development of mobile research. Read More...

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Millennial Media: Mobile Device Trends in Asia [Study]
Asia

Millennial Media: Mobile Device Trends in Asia [Study]

13y Adaline Lau

Millennial Media: Mobile Device Trends in Asia [St...

In Asia Pacific, Samsung led the device manufacturer category in 2012 on the mobile ad network. Read More...

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How Can Internet Marketers Bring Out the Best in Site Design?
Analytics

How Can Internet Marketers Bring Out the Best in Site Design?

13y Mandar Marathe

How Can Internet Marketers Bring Out the Best in S...

Three recommendations to get the best out of your site design. Read More...

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Here's Why You Should Use a Recommendation Engine
Asia

Here's Why You Should Use a Recommendation Engine

13y Ohad Hecht

Here's Why You Should Use a Recommendation Engine

It is capable of increasing sales conversions consistently by 10 to 30 percent. Read More...

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Don't Let Social Media Scare You Away!
Asia

Don't Let Social Media Scare You Away!

13y Karen Ho

Don't Let Social Media Scare You Away!

Let me explain the differences between Weibo and WeChat from a marketer's perspective. Read More...

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Creating Social Hubs for Brands: Q&A With Tint Founder
Asia

Creating Social Hubs for Brands: Q&A With Tint Founder

13y Mark Schreiber

Creating Social Hubs for Brands: Q&A With Tint Fou...

Tint's founder Tim Sae Koo explains how his company helps brands create social hubs on their websites. Read More...

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Aliyun Search Could Impact Baidu and E-Commerce in China
Asia

Aliyun Search Could Impact Baidu and E-Commerce in China

13y Adaline Lau

Aliyun Search Could Impact Baidu and E-Commerce in...

Alibaba quietly unveiled Aliyun Search, a product developed by the Chinese e-commerce giant's cloud unit recently, a move that could have huge implica...

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Global Social Media: What 2013 Has in Store
Asia

Global Social Media: What 2013 Has in Store

13y Christian Arno

Global Social Media: What 2013 Has in Store

As 2013 starts shaping up, never has social media mattered so much. And it's Asia that is seeing the most exciting changes. Read More...

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A Closer Look at Audience Buy in China
Asia

A Closer Look at Audience Buy in China

13y Charlie Wang

A Closer Look at Audience Buy in China

This buying concept essentially changes the operating model between brands, media agencies, and publishers. Read More...

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Case Study: Pepsi China Leverages Web Video for CNY Campaign
Asia

Case Study: Pepsi China Leverages Web Video for CNY Campaign

13y Adaline Lau

Case Study: Pepsi China Leverages Web Video for CN...

Pepsi's integrated campaign attracted close to 870 million viewers across its mini-movie, music video, and TV commercials. Read More...

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Standard Chartered Matches Facebook Likes to Raise Money for Charity
Asia

Standard Chartered Matches Facebook Likes to Raise Money for Charity

13y Adaline Lau

Standard Chartered Matches Facebook Likes to Raise...

TBWA digital arts network has helped the bank increase its fan base from 17K to 50K fans within two months through community engagement via Facebook. ...

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Metrics and Innovation in Digital Marketing
Analytics

Metrics and Innovation in Digital Marketing

13y Naomi Troni

Metrics and Innovation in Digital Marketing

Our job is no longer about getting consumers to see more ads so that we can sell more stuff. Read More...

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The Proof of the Digital Pudding
Analytics

The Proof of the Digital Pudding

13y Parth Mukherjee

The Proof of the Digital Pudding

A deep dive into Adobe's Metrics not Myths campaign. Read More...

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What the Google-Qihoo Partnership Means for Marketers
Asia

What the Google-Qihoo Partnership Means for Marketers

13y Adaline Lau

What the Google-Qihoo Partnership Means for Market...

Search marketers are already using Google AdWords to buy Qihoo ads in China. Read More...

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