Betting on Branded Online Video
Asia

Betting on Branded Online Video

13y Naomi Troni

Betting on Branded Online Video

YouTube is clearly a must-use platform in the media mix of any brand marketer, but for the most ambitious, it's not enough. Read More...

View article
Native Mobile Experience More Effective Than Banner Ads: Study
Asia

Native Mobile Experience More Effective Than Banner Ads: Study

13y Adaline Lau

Native Mobile Experience More Effective Than Banne...

The study suggests three ways that marketers could use native mobile experiences to reach their brand's target audience with Asia-Pacific leading the ...

View article
Remarketing With Google Analytics: Getting Started
Asia

Remarketing With Google Analytics: Getting Started

13y Vinoaj Vijeyakumaar

Remarketing With Google Analytics: Getting Started

AdWords remarketing allows advertisers to connect with visitors who have previously visited your sites. Here's how. Part one in a two-part series. Rea...

View article
It's You, Not Me: 7 Issues Affecting Social Media Longevity
Asia

It's You, Not Me: 7 Issues Affecting Social Media Longevity

13y Breanne Maliniak

It's You, Not Me: 7 Issues Affecting Social Media ...

Is there any social platform that can provide a long-lasting positive user experience? Read More...

View article
How You Can Benefit From Multilingual Video SEO
Asia

How You Can Benefit From Multilingual Video SEO

13y Christian Arno

How You Can Benefit From Multilingual Video SEO

A significant percentage of your viewers need to be converted into customers, if your video campaign is to have measurable benefits for your business....

View article
From Earned to Owned - Content Marketing Rebooted
Asia

From Earned to Owned - Content Marketing Rebooted

13y Jon Wade

From Earned to Owned - Content Marketing Rebooted

PR is moving into the owned media space in a big way. Here's how our approach is different from the marketing department of an organization. Read More...

View article
The State of RTB in India
Asia

The State of RTB in India

13y Prabhvir Sahmey

The State of RTB in India

While other markets are ahead, the country has its own story to tell. Consider these factors on the current state of audience buy in India. Read More...

View article
Digital Advertising - the Never-Ending Arms Race?
Asia

Digital Advertising - the Never-Ending Arms Race?

13y Max Sim

Digital Advertising - the Never-Ending Arms Race?

We have to approach digital advertising in a new way. Consider this. Read More...

View article
Don't Forget the Social in Social Media
Asia

Don't Forget the Social in Social Media

13y Carl Griffith

Don't Forget the Social in Social Media

With the new obsession around click streams and digital engagement metrics we must not forget the roots to which all social media platforms owe their ...

View article
What Makes Retargeting Successful?
Asia

What Makes Retargeting Successful?

13y Parth Mukherjee

What Makes Retargeting Successful?

An introduction to how the concept is different from regular display campaigns. Read More...

View article
Why the ICANN New gTLDs Will Present New Opportunities to Brands
Asia

Why the ICANN New gTLDs Will Present New Opportunities to Brands

13y Guest

Why the ICANN New gTLDs Will Present New Opportuni...

Fully internationalized domain names will go live before the end of this year. Are brands ready? Read More...

View article
Responsive Websites for a Better Mobile Experience
Asia

Responsive Websites for a Better Mobile Experience

13y Scott Kellam

Responsive Websites for a Better Mobile Experience

It's clear the question is no longer should we invest in mobile, but how should we invest in mobile. Read More...

View article
Cadreon Expands in Asia; Microsoft and Cathay Among RTB Spenders
Asia

Cadreon Expands in Asia; Microsoft and Cathay Among RTB Spenders

13y Adaline Lau

Cadreon Expands in Asia; Microsoft and Cathay Amon...

IPG Mediabrands officially launches its programmatic buying platform to nine more markets in Asia. Read More...

View article
Will Video Advertising in India Get Its Due Share?
Asia

Will Video Advertising in India Get Its Due Share?

13y Mandar Marathe

Will Video Advertising in India Get Its Due Share?

With new regulations from the Telecom Authority of India, brands can consider these three online video ad opportunities. Read More...

View article
Action! Not Words - SEO Is What You Do With the Content
Asia

Action! Not Words - SEO Is What You Do With the Content

13y Motoko Hunt

Action! Not Words - SEO Is What You Do With the Co...

Owned media, content, and inbound marketing. Are these "new" concepts taking over what we commonly know as SEO? Read More...

View article
Making WeChat Work for Brands
Asia

Making WeChat Work for Brands

13y Elisa Harca

Making WeChat Work for Brands

It's tricky to predict what WeChat will be in the future, but here are some pointers on how to make the best use of its current format. Read More...

View article
Alipay's Evolution From Payment to Investment: Yu'E Bao
Asia

Alipay's Evolution From Payment to Investment: Yu'E Bao

13y Louise Au

Alipay's Evolution From Payment to Investment: Yu'...

One must understand Alipay's vision and innovation in order to know what's really going on with e-commerce in China. Read More...

View article
What to Consider When Choosing a Testing Platform
Actionable Analysis

What to Consider When Choosing a Testing Platform

13y Breanne Maliniak

What to Consider When Choosing a Testing Platform

Companies in Asia can bypass the hurdles that Western markets have faced over the last five years and start taking advantage of more complex testing s...

View article
HomeShop18 Taps Vizury for Retargeting Efforts
Acquisition

HomeShop18 Taps Vizury for Retargeting Efforts

13y Adaline Lau

HomeShop18 Taps Vizury for Retargeting Efforts

Retargeting comprises 30 percent of HomeShop18's web traffic today and has helped to scale its business to become one of the leading e-commerce sites ...

View article
The Subscription Economy
Analytics

The Subscription Economy

13y Ohad Hecht

The Subscription Economy

Ever heard of the subscription economy? Apart from being a company that provides subscription billing to its clients, this topic is high on my agenda ...

View article
Yahoo Email Changes – How This May Impact Marketers
Asia

Yahoo Email Changes – How This May Impact Marketers

13y Stephen Hay

Yahoo Email Changes – How This May Impact Marketer...

And suggestions on how to manage these impacts to avoid a PR disaster. Read More...

View article
Going From Big Data to Beautiful Data
Analytics

Going From Big Data to Beautiful Data

13y Andy Radovic

Going From Big Data to Beautiful Data

There is an unsatiated need to make data easy to use, easy to understand, and simply fun to interact with. Read More...

View article
Instagram's '15 Seconds of Fame'
Asia

Instagram's '15 Seconds of Fame'

13y Rudi Leung

Instagram's '15 Seconds of Fame'

Does a 15-second video ad work on Instagram? Read More

View article
Embracing the Reality of Multi-Touch Attribution
Analytics

Embracing the Reality of Multi-Touch Attribution

13y Vinoaj Vijeyakumaar

Embracing the Reality of Multi-Touch Attribution

It's no longer a concept or technology that is only for those with deep pockets. Consider this approach. Read More...

View article
Visualization Map Tracks #sghaze via Instagram in Real Time
Asia

Visualization Map Tracks #sghaze via Instagram in Real Time

13y Adaline Lau

Visualization Map Tracks #sghaze via Instagram in ...

Five guys who believe that many small actions can add together for a movement that matters have created a map to track the haze in Singapore. Read Mor...

View article
The Challenge of RTB/DSP in China
Asia

The Challenge of RTB/DSP in China

13y Charlie Wang

The Challenge of RTB/DSP in China

While various publishers, agencies, and ad exchanges shared their optimism of RTB in China, there still exist many challenges in the country. Read Mor...

View article
Estee Lauder Endorses YouTube's TrueView Ad Format
Asia

Estee Lauder Endorses YouTube's TrueView Ad Format

13y Adaline Lau

Estee Lauder Endorses YouTube's TrueView Ad Format

Including stats on YouTube's Generation C in Hong Kong. Read More...

View article
1 25 26 27 28 29 59