A growing number of digital marketers are turning to social scoring tools to algorithmically grade an individual or brand's social value or influence....
View articleThe web portal has partnered with 10 companies to launch outlet stores targeting online shoppers in the city. Read More...
View articleAs back office systems and in-store point-of-sale devices catch up with consumer expectations, marketers have to keep a watchful eye on the other para...
View articleAn SEO-optimized mobile friendly website can benefit you in many ways. Consider these tips. Read More...
View articleThe music streaming service has confirmed a number of leading advertisers as it made its platform available in Hong Kong, Singapore, and Malaysia. Rea...
View articleMedia planners have to become proficient in content planning and native advertising strategies. Here's why. Read More...
View articleTelecoms research site Budde.com revealed that 49 percent of the globe's mobile subscribers are located in Asia. Read More...
View articleConsider these digital tools that can help build a clearer picture of your customers' behaviors and actions. Read More...
View articleWith the growth of smartphones and tablets, the options to use technology to adapt Western methods to Asian contexts are set to grow and grow. Read Mo...
View articleThese best practices fall into four main buckets. Read More...
View articleThe fast food chain wanted young working adults in China's tier one and two cities to love the Big Mac and associate the burger with a "macho" persona...
View articleCIC CEO Sam Flemming advises marketers how to navigate the dynamic social scape. Read More...
View articleWhat it is, how it works, and why it matters for marketers. Read More...
View articleConsider these three digital marketing strategies to tackle a slow economy. Read More...
View articleHow will the privacy policy impact marketers and companies conducting business in Hong Kong? Read More...
View articleJapanese prosumers provide insights to how the country's social digital landscape will pan out in 2013 and beyond. Read More...
View articleWPP's audience buying firm continues Asia expansion with plans to be in 13 markets by year end. Read More...
View articleCompanies like Granata and McDonald's are using technology to bridge the digital and physical world to bring interactive experiences to consumers. Rea...
View articleChips Ahoy deployed real time marketing to debut its digital launch in the country. Read More...
View articleWhat works in the U.S. doesn't always work in Asia. Consider these three factors. Read More...
View articleQ&A with Mikko Kotila, Statsit CEO on display ad tech trends. Read More...
View articleCoca-Cola is a good example of adapting a global brand for a country-specific audience. Read More...
View articleBig data in social marketing is misplaced. Here's why. Read More...
View articleA look at global mobile ad trends, including viral ads in emerging markets such as India. Read More...
View articleThe display ad tech firm is increasingly providing consulting services to help advertisers navigate the emerging display ecosystem in the region. Read...
View articleBefore exploring big data, there are far more fundamental foundational steps to take. Read More...
View articleSuccessful digital engagement in China comes down to five key points. Read More...
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