Building Mobile Communities That Boost Brand Loyalty
Asia

Building Mobile Communities That Boost Brand Loyalty

13y Andy Chang

Building Mobile Communities That Boost Brand Loyal...

Should your brand invest in building a mobile community? Consider these factors. Read More...

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Google Plans to Combine Mobile and Desktop Ads
Asia

Google Plans to Combine Mobile and Desktop Ads

13y Guest

Google Plans to Combine Mobile and Desktop Ads

Will combining desktop and mobile ads make things better for advertisers? Read More...

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Dear Agencies: Stop Reporting Your Own Success Metrics - Part 2
Analytics

Dear Agencies: Stop Reporting Your Own Success Metrics - Part 2

13y Charlie Wang

Dear Agencies: Stop Reporting Your Own Success Met...

Consider this approach to how creative agencies should use analytics to measure campaign success. Read More...

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The B2B Marketer of Southeast Asia
Asia

The B2B Marketer of Southeast Asia

13y Prabhvir Sahmey

The B2B Marketer of Southeast Asia

Consider these approaches to using search marketing in the region. Read More...

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Turn Opens Asia HQ in Hong Kong, Eyes Japan and China
Asia

Turn Opens Asia HQ in Hong Kong, Eyes Japan and China

13y Adaline Lau

Turn Opens Asia HQ in Hong Kong, Eyes Japan and Ch...

The Silicon Valley-based ad tech firm brings its data management platform to the region as Asia warms up to programmatic buying. Read More...

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A Broader View of Online Reputation Management
Asia

A Broader View of Online Reputation Management

13y Charlie Pownall

A Broader View of Online Reputation Management

Consider these factors when thinking about your company's online reputation strategy. Read More...

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No-Headache Holiday Campaign: A Blueprint You Can Implement Today
Asia

No-Headache Holiday Campaign: A Blueprint You Can Implement Today

13y Ohad Hecht

No-Headache Holiday Campaign: A Blueprint You Can ...

Tips and tricks for retailers to implement a holiday campaign. Read More...

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Mobile First? Hold That Thought...
Asia

Mobile First? Hold That Thought...

13y Erik Hallander

Mobile First? Hold That Thought...

Mobile first is a marketing term that might be correct for right now, but it needs to evolve. Here's why. Read More...

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Rubicon Project Reinvests in Asia Pacific
Asia

Rubicon Project Reinvests in Asia Pacific

13y Adaline Lau

Rubicon Project Reinvests in Asia Pacific

The U.S.-based SSP adds new hires with plans to recruit more execs to its Sydney team. Read More...

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10 FAQs on WeChat for Marketers
Asia

10 FAQs on WeChat for Marketers

13y Rudi Leung

10 FAQs on WeChat for Marketers

Should marketers open a WeChat account for their brand? Read More...

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Digital in Indonesia
Analytics

Digital in Indonesia

13y Adrian Lee

Digital in Indonesia

Indonesia is ripe for a digital revolution and there is tremendous opportunity for analytics to play a huge role here. Read More...

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The Importance of Mobile Email Marketing
Asia

The Importance of Mobile Email Marketing

13y Jonas Blanck

The Importance of Mobile Email Marketing

A study conducted by the Hong Kong Association of Interactive Marketing revealed 80 percent of respondents access the Internet using mobile devices. R...

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An Apple a Day...
Asia

An Apple a Day...

14y Luke Janich

An Apple a Day...

Here are a few key standout features for iPhone 5 from a marketing lens. Read More...

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Why Malaysia Airlines Uses Google+
Analytics

Why Malaysia Airlines Uses Google+

14y Adaline Lau

Why Malaysia Airlines Uses Google+

An update on G+ for businesses - includes latest stats and how to measure ROI on the social network. Read More...

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Go Back to Basics or Continue to Be Irrelevant
Asia

Go Back to Basics or Continue to Be Irrelevant

14y Pushkar Sane

Go Back to Basics or Continue to Be Irrelevant

In our collective enthusiasm of creating content and spreading it virally, we seem to forget the raison d'etre of advertising and communications. Read...

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Tips for Monitoring Brand Reputation Across Different Languages
Asia

Tips for Monitoring Brand Reputation Across Different Languages

14y Christian Arno

Tips for Monitoring Brand Reputation Across Differ...

Consider these approaches. Read More...

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Importance of URL Naming Convention and URL Management for Websites
Analytics

Importance of URL Naming Convention and URL Management for Websites

14y Gordon Choi

Importance of URL Naming Convention and URL Manage...

Consider these best practices when naming and managing URLs for your website. Read More...

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Youku and Tudou Merger: What It Means for Marketers
Asia

Youku and Tudou Merger: What It Means for Marketers

14y Adaline Lau

Youku and Tudou Merger: What It Means for Marketer...

Youku and Tudou to keep separate brand identities but integrate ad teams to offer scalable reach to advertisers. Read More...

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What The China Video Site Merger Means for Marketers
Asia

What The China Video Site Merger Means for Marketers

14y Adaline Lau

What The China Video Site Merger Means for Markete...

In May, Unilever ran a video campaign for its ice cream which was seen on both Tudou and Youku websites - now owned by the same parent company. Read M...

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Facebook Promoted Posts: Game Changer or Side Show?
Asia

Facebook Promoted Posts: Game Changer or Side Show?

14y Stephen Hay

Facebook Promoted Posts: Game Changer or Side Show...

Promoted Posts is another tool in the increasingly complex micro-managed world of customer engagement. Here's why and how to use it. Read More...

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Engagement and Conversion Through Sharing Photos on Mobile
Asia

Engagement and Conversion Through Sharing Photos on Mobile

14y Darren Yan

Engagement and Conversion Through Sharing Photos o...

With the prevalence of mobile photo-sharing, here are three metrics brands could consider when executing such campaigns. Read More...

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Hotmail Disappears - Now What?
Asia

Hotmail Disappears - Now What?

14y Jonas Blanck

Hotmail Disappears - Now What?

Outlook.com may impact your email campaigns in two ways. Read More...

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Exec Moves & Industry Roundup: Reprise Media, GroupM China, Performics India, iProspect, and Omnicom Media Group
Asia

Exec Moves & Industry Roundup: Reprise Media, GroupM China, Performics ...

14y Adaline Lau

Exec Moves & Industry Roundup: Reprise Media, ...

Reprise Media growing strong in Australia; Performics and iProspect goes head to head in India, and more news from Japan. Read More...

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Should Asia Be Excited About the Social Marketing Cloud?
Analytics

Should Asia Be Excited About the Social Marketing Cloud?

14y Brandon Cheung

Should Asia Be Excited About the Social Marketing ...

Three implications on how the region would react to the Salesforce Marketing Cloud. Read More...

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Dear Agencies: Stop Validating Your Own Success Metrics – Part 1
Analytics

Dear Agencies: Stop Validating Your Own Success Metrics – Part 1

14y Charlie Wang

Dear Agencies: Stop Validating Your Own Success Me...

As an industry we focus too much on "optimization," and not enough on effectiveness. Here's why. Read More...

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Passbook: A Smart Move for Brands and Apple
Asia

Passbook: A Smart Move for Brands and Apple

14y Simon Small

Passbook: A Smart Move for Brands and Apple

Here's how and why. Read More

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Retargeting: Consumer Research Opportunity for Brand Marketers
Asia

Retargeting: Consumer Research Opportunity for Brand Marketers

14y Sandeep Amar

Retargeting: Consumer Research Opportunity for Bra...

Retargeting provides brand managers a new way of understanding consumer behavior online. Here's how. Read More...

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