While the search engine market in the U.S. consolidates, competition in China is heating up between Baidu and Taobao in e-commerce search. Read More...
View articleOnline marketers must possess a sales mindset. Here's a six-point checklist. Read More...
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View articleIf done creatively, search marketing allows you to tap into hot social events to achieve high returns with low investment. Read More...
View articleIf you're worried about diving head first into social media, start with a Facebook page or blog without too much controversy. Read More...
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View articleAnalytics can be used effectively to cut through the data 'noise' and pinpoint what really drives your customers' behaviour. Read More...
View articleSimply replicating your search strategies from the U.S. or Europe will not work in Asia. Read More...
View articleWhile SMS may still be the most common form of mobile marketing, here are ways on how to integrate click-to-call creatively to enhance user experience...
View articleWe live in a new era of social influence where influencers are no longer limited to journalists and celebrities that speak to millions. As marketers w...
View articleThe case for brand bidding and applying a generic brand search strategy using the airlines sector as an example. Read More...
View articleAlthough China has a relaxed spamming policy, you should consider an opt-in email acquisition strategy to ensure better and more effective returns. Re...
View articleSocial networking, group buying, and smartphones are not 'new' ideas, though they are all maturing. Read More...
View articleFinancial brands must develop balance innovation, security, and human relationships. Read More...
View articleOnline video goes mainstream in Asia Pacific. Read More...
View articleRebrands investment arm as Velocitor and courts startups in China. Read More...
View articleAs direct marketing practitioners and advisers, we have a responsibility to clients to educate them about the importance of all channels in the market...
View articleAre you still using conventional media planning methods to manage new digital media? Read More...
View articleBe smart about your objectives when planning campaign goals. Having specific, measurable, and attainable goals will put you ahead of competitors in th...
View articleWhat are the opportunities of using augmented reality, location-based services, or other emerging technologies in your marketing campaign? Read More...
View articleContext, which is about timing, location, conversations, and relevance, is now king. Do marketers in Asia really understand the consequences of this s...
View articleHere's how SEM can amplify your marketing message across offline and online channels. Read More...
View articleBecause social gaming is a dynamic sector, it's ideal for marketers and advertisers. Here's why. Read More...
View articleNext year, all TVs sold will be Web-enabled - 5 million channels. Read More...
View articleHint: Don't focus completely on the 'media' part and don't willfully ignore the 'social' part. Read More...
View articleGood standards lead to a greater level of trust, higher opening rates, and greater engagement. You get your message across and the customer is more li...
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