Chelsea feeling blue for new Adidas kit-launch viral
Acquisition

Chelsea feeling blue for new Adidas kit-launch viral

12y Huw Jenkins

Chelsea feeling blue for new Adidas kit-launch vir...

The latest viral to celebrate the launch of Chelsea’s new Adidas kit marks key moments in its star's careers, turning them forever blue. Read More...

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Evian releases Spider-Baby cross-promotion ad online
Acquisition

Evian releases Spider-Baby cross-promotion ad online

12y Huw Jenkins

Evian releases Spider-Baby cross-promotion ad onli...

Following a tantalising week of teasers, Evian has released its full ad, cross-promoting the new Spider-Man film and its 'Live Young' philosophy. Read...

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Future Mum: Down Syndrome ad addresses expectant mothers' fears
Acquisition

Future Mum: Down Syndrome ad addresses expectant mothers' fears

12y Huw Jenkins

Future Mum: Down Syndrome ad addresses expectant m...

A truly heart warming video campaign answers an expectant-mother's fears about the future of her child diagnosed with Down Syndrome. Read More...

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Controversial Snickers ad turns builders into leering gentlemen
Acquisition

Controversial Snickers ad turns builders into leering gentlemen

12y Huw Jenkins

Controversial Snickers ad turns builders into leer...

Snickers Australia's new brand awareness campaign flips the misogyny of builders down under, with compliments being hurled at real-life Sheilas passin...

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999 Vodafone: New market differentiation campaign links to emergency services
Acquisition

999 Vodafone: New market differentiation campaign links to emergency servic...

12y Huw Jenkins

999 Vodafone: New market differentiation campaign ...

Vodafone has released a fiery network differentiation marketing campaign to highlight its reliability through the story of a fire fighter, his wife an...

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Pepsi’s 'Unbelievable London' bus shelter
Acquisition

Pepsi’s 'Unbelievable London' bus shelter

12y Hannah Staff

Pepsi’s 'Unbelievable London' bus shelter

From wild tigers and giant tentacles to alien space invasions and laser-zapping robots, the team at Pepsi Max use digital technology to scare Londoner...

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Evian's campaign teaser using Snapchat and baby Spiderman
Acquisition

Evian's campaign teaser using Snapchat and baby Spiderman

12y Huw Jenkins

Evian's campaign teaser using Snapchat and baby Sp...

The perishable photo-sharing app will be used to send out short clips from the Evian Water Snapchat account in a new campaign twinned with a baby Spid...

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No make-up nomination viral campaign raises £2m for charity
Acquisition

No make-up nomination viral campaign raises £2m for charity

12y Huw Jenkins

No make-up nomination viral campaign raises £2m fo...

Another social media nomination craze has gone viral – thankfully this time it’s stripping off women’s make-up and raising funds for a cancer charity....

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Catvertising: Why do animals equal viral success?
Acquisition

Catvertising: Why do animals equal viral success?

12y Huw Jenkins

Catvertising: Why do animals equal viral success?

It's no secret that Britain's insatiable appetite for animals is fuelling a nation-wide marketing trend for 'catvertising' - but why? Read More...

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Love is dead: 'First Kiss' viral video flogging clothes
Acquisition

Love is dead: 'First Kiss' viral video flogging clothes

12y Huw Jenkins

Love is dead: 'First Kiss' viral video flogging cl...

The ‘First Kiss’ online video, which featured strangers kissing in a range of awkward embraces, has in fact been revealed as a commercial for an autum...

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Paperchase sprinkles hard men with glitter to #impressmum this Mother's Day
Acquisition

Paperchase sprinkles hard men with glitter to #impressmum this Mother's Day

12y Huw Jenkins

Paperchase sprinkles hard men with glitter to #imp...

Paperchase have outdone themselves this Mother's Day, with a truly amazing video campaign, spooning out the gooey interiors of three tough guys as a c...

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Samsung pushing ‘product porn’ to build market buzz
Acquisition

Samsung pushing ‘product porn’ to build market buzz

12y Huw Jenkins

Samsung pushing ‘product porn’ to build market buz...

In a bid to "smash" sales targets, Samsung is adopting a ‘product porn’ marketing strategy to provide a gust of wind behind its flagship Galaxy S5 sm...

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Mondelez showcases digital future with 'Trending Vending' 3D Oreos
Acquisition

Mondelez showcases digital future with 'Trending Vending' 3D Oreos

12y Huw Jenkins

Mondelez showcases digital future with 'Trending V...

Mondelez has taken the convergence of media to the next level by allowing Oreo lovers to customise recipes based on trending Twitter conversations, us...

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Skype collaborates with Victoria Beckham to differentiate from Google
Acquisition

Skype collaborates with Victoria Beckham to differentiate from Google

12y Huw Jenkins

Skype collaborates with Victoria Beckham to differ...

The Skype Collaboration Project campaign is seeking to “inspire and empower” users in a push to set itself apart from Google’s competing Hangouts serv...

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Adidas establishes ‘digital newsroom' strategy to reverse slump
Acquisition

Adidas establishes ‘digital newsroom' strategy to reverse slump

12y Huw Jenkins

Adidas establishes ‘digital newsroom' strategy to ...

In order to ‘propel demand’ and resurrect a decline in sales, Adidas Group is establishing a global web of digital newsrooms to secure a strategic ins...

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Save The Children highlights Syrian conflict with powerful video
Acquisition

Save The Children highlights Syrian conflict with powerful video

12y Lucy Smeddle

Save The Children highlights Syrian conflict with ...

In an emotive new viral video campaign released to draw attention to the ongoing civil war in Syria and the effect it has on children, Save The Childr...

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Celebrity-endorsed HUVr hoverboard hoax video goes viral
Acquisition

Celebrity-endorsed HUVr hoverboard hoax video goes viral

12y Lucy Smeddle

Celebrity-endorsed HUVr hoverboard hoax video goes...

Don't believe everything Tony Hawk and Moby say, kids - hoverboards aren't real! Despite this, HUVr's latest video campaign, which sees a number of ce...

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Animal rescue group #muttbombs Instagram users as part of new campaign
Acquisition

Animal rescue group #muttbombs Instagram users as part of new campaign

12y Rebecca Horsley

Animal rescue group #muttbombs Instagram users as ...

An animal rescue charity, Dallas Pets Alive, is exploring an innovative new way of getting its dogs rehomed. Read More...

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#GoingCommando never felt so liberating with charity campaign
Acquisition

#GoingCommando never felt so liberating with charity campaign

12y Huw Jenkins

#GoingCommando never felt so liberating with chari...

John Prescott is stripping for money (yep, you read that right), however no eggs shall be thrown, as he drops his kegs to raise money and awareness fo...

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Man Utd use Google+ Hangouts to stream fans' faces at matches
Acquisition

Man Utd use Google+ Hangouts to stream fans' faces at matches

12y Lucy Smeddle

Man Utd use Google+ Hangouts to stream fans' faces...

Man Utd has partnered with Google in an innovative new digital competition to give football fans the chance to appear pitch-side at Old Trafford on di...

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Emotive video from SOS Children goes viral
Acquisition

Emotive video from SOS Children goes viral

12y Lucy Smeddle

Emotive video from SOS Children goes viral

A new video campaign from SOS Children's Nordic branch that aims to raise awareness for Syrian children facing the harsh realities of winter has racke...

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New NipNominate craze raises money not pint glass
Acquisition

New NipNominate craze raises money not pint glass

12y Huw Jenkins

New NipNominate craze raises money not pint glass

Hang your head in painful regret and ridicule NekNominate – NipNominate’s in town with a new mission to raise shirts and money for good. Read More...

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Millennial males targeted in first ever mobile ad campaign from The North Face
Acquisition

Millennial males targeted in first ever mobile ad campaign from The North F...

12y Lucy Smeddle

Millennial males targeted in first ever mobile ad ...

The recent advertising campaign looked to target 18-34 year old males in Germany and Italy with compelling video content as part of The North Face's w...

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Greggs goes digital with new mobile payment app
Acquisition

Greggs goes digital with new mobile payment app

12y Lucy Smeddle

Greggs goes digital with new mobile payment app

After failing to sell enough sausage rolls and pasties led to a decline in sales for the 2013 financial year, Greggs is coming back fighting with the ...

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#PricelessSurprise as MasterCard PR fail mocked by journos
Acquisition

#PricelessSurprise as MasterCard PR fail mocked by journos

12y Lucy Smeddle

#PricelessSurprise as MasterCard PR fail mocked by...

An unwitting request from a PR company representing Brit Awards sponsor MasterCard has led to a massive social media backlash for all parties. Read Mo...

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Cara posts first ever live catwalk Instagram videos
Acquisition

Cara posts first ever live catwalk Instagram videos

12y Lucy Smeddle

Cara posts first ever live catwalk Instagram video...

Is Cara Delevingne the world's most digitally inspired supermodel ever? Possibly, if her new live Instagram videos, which show her and her fellow mode...

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Pepsi shows off 'Unbelievable' fan Vines via outdoor ads
Acquisition

Pepsi shows off 'Unbelievable' fan Vines via outdoor ads

12y Lucy Smeddle

Pepsi shows off 'Unbelievable' fan Vines via outdo...

In an inspired and forward-thinking digital move, PepsiCo has begun a new digital out of home (DOOH) campaign, which sees it show off the talents of i...

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