Cars are fast becoming the next "connected" space, and so the battle for who will gain control over the operating systems is beginning to be waged. Wh...
View articleIn an interview with HD Supply, Kevin Jacobson discusses the importance of lifecycle marketing and why using data to influence business decisions is s...
View articleA new product from Adobe lets marketers connect a customer's digital shopping habits with their offline ones, bringing all parts of the consumer journ...
View articleA look at how to use data for more targeted advertising and better return on investment. Read More...
View articleIn collaboration with DataSift, which can access and scale Facebook's pipeline of data, the social media giant can provide marketers with insights abo...
View articleContextual commerce combines the power of data from devices like wearables and smartphones with the ease of interaction in physical spaces. But does i...
View articleApple's CEO Tim Cook unveiled the Apple Watch today, the company's first foray into wearables. But while brands like Uber and W Hotels have already fo...
View articleVisualizations of your social data can be extremely helpful in developing marketing strategies, but how can you go about creating these graphs? Read M...
View articleContent marketing isn't going anywhere, and new sources of data can help you to improve the content experience for your consumers. Read More...
View articleAt this week's Mobile World Congress, Pizza Hut and Visa rolled out plans for a connected car that allows users to order, pay, and have pizza delivere...
View articleFor something a little different, here is a poem about big data. Sometimes when you step away from the problem, the answer will suddenly become clear....
View articleIn this increasingly mobile, data-driven marketing world, what do marketers need to do to build the ultimate data cloud? Read More...
View articleBig data means different things in different regions – in China retailers are finding ways to make it useful. Read More...
View articleWhat does causality mean for digital marketers and how should we be using it to gain more accurate measurements? Read More...
View articleThe volume of data that's available today is growing exponentially, creating data-driven personalized experiences in both the physical and digital wor...
View articleA Q&A with Kraft's vice president of media and consumer engagement, Bob Rupczynski. Read More...
View articleIndustry experts weigh in on what you should and shouldn't do to succeed in the data-driven marketing world. Read More...
View articleThe ad network has consolidated its full-service global agency Havas EHS and data intelligence agency Havas Discovery into one new brand called Helia....
View articleNike is drawing from athletes' Nike+ wearable data to compile one-minute personalized videos that summarize users' achievements and are shareable acro...
View articleIndustry experts anticipate that beacon marketing will rise in popularity in 2015. So how can marketers leverage the rich amount of data beacons provi...
View articleThe director of product management recently spoke with ClickZ about Pandora's troves of user data, which goes back more than eight years, and how it e...
View articleIn the coming year, marketing will continue to evolve, while data will be more important than ever. Read More...
View articleBy bringing programmatic buying in-house and having their own data management platforms, brands like Allstate and Netflix are able to exercise total c...
View articleThe recent Consumer Electronics Show in Las Vegas featured more connected devices than ever before, but the industry doesn't yet have much insight int...
View articleLet's compare big data to a simple can of chicken noodle soup - but could data (or soup, for that matter) really be all that simple? Read More...
View articlePinterest is enhancing its Promoted Pins offering by broadening its data pool. The move is hoped to provide better targeting options for advertisers. ...
View articleClickZ speaks with Marketo's senior director of marketing, Anastasia Pavlova. Read More...
View article