How Social Media Can Accelerate the Buying Cycle
Data insights

How Social Media Can Accelerate the Buying Cycle

14y Andrea Fishman

How Social Media Can Accelerate the Buying Cycle

Social media may present challenges to your current model, but that may be just what you need to invigorate your media plan. Read More...

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Twitter Sues Five Alleged Spammers
Data insights

Twitter Sues Five Alleged Spammers

14y Christopher Heine

Twitter Sues Five Alleged Spammers

Social company tries to protect its marketing waters. Read More...

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Behavioral Segmentation: How to Make the Most of Your Data
Data insights

Behavioral Segmentation: How to Make the Most of Your Data

14y Aubrey Beck

Behavioral Segmentation: How to Make the Most of Y...

In order to deliver a tailored experience to different shoppers, retailers must be able to segment their visitors effectively. Read More...

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European DAA And Privacy Ad Icon Coming Soon
Data insights

European DAA And Privacy Ad Icon Coming Soon

14y Kate Kaye

European DAA And Privacy Ad Icon Coming Soon

Behavioral icon will move to Canada, too, and possibly Australia and South America. Read More...

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TRUSTe Mobile Ad Tool Aims to Plug Privacy Holes
Data insights

TRUSTe Mobile Ad Tool Aims to Plug Privacy Holes

14y Susan Kuchinskas

TRUSTe Mobile Ad Tool Aims to Plug Privacy Holes

System lets them consumers set mobile tracking preferences. Read More...

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AdChoices Icon Under Scrutiny as DAA Seeks New Director
Data insights

AdChoices Icon Under Scrutiny as DAA Seeks New Director

14y Kate Kaye

AdChoices Icon Under Scrutiny as DAA Seeks New Dir...

Around half of users surveyed had never seen the ad icon when showed it in context in August 2011. Read More...

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Senate Confirms FTC's Leibowitz for a Second Term
Data insights

Senate Confirms FTC's Leibowitz for a Second Term

14y Zachary Rodgers

Senate Confirms FTC's Leibowitz for a Second Term

Leibowitz has made online privacy, especially around ad tracking, one of his key issues. Read More...

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Yahoo Begins Honoring Browser Do-Not-Track Signals
Data insights

Yahoo Begins Honoring Browser Do-Not-Track Signals

14y Zachary Rodgers

Yahoo Begins Honoring Browser Do-Not-Track Signals

Becomes one of the first major ad sellers to support opt-out standard. Read More...

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What Lasagna Al Forno Taught Me About Behavioral Targeting
Data insights

What Lasagna Al Forno Taught Me About Behavioral Targeting

14y Chad Childress

What Lasagna Al Forno Taught Me About Behavioral T...

The recipe for success in digital marketing comes together at the intersection of relevance and meaningfulness, sprinkled with compelling recommendati...

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FTC Wants Online Privacy Hub for Data Brokers
Data insights

FTC Wants Online Privacy Hub for Data Brokers

14y Kate Kaye

FTC Wants Online Privacy Hub for Data Brokers

Agency publishes final privacy framework, reaffirming support for legislation. Read More...

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U.S. Lawmakers Demand iPhone App Data From Twitter and Facebook
Data insights

U.S. Lawmakers Demand iPhone App Data From Twitter and Facebook

14y Alastair Stevenson

U.S. Lawmakers Demand iPhone App Data From Twitter...

Senators investigating how 33 popular iPhone applications collect consumer data. Read More...

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Fine-Tuning Your Segmentation Strategy: 5 Keys to Success
Data insights

Fine-Tuning Your Segmentation Strategy: 5 Keys to Success

14y Andrea Fishman

Fine-Tuning Your Segmentation Strategy: 5 Keys to ...

Make sure you're identifying the factors that may be working against your targeting strategy. Read More...

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U.S. and E.U. Stress Plans for Global Privacy Protection
Data insights

U.S. and E.U. Stress Plans for Global Privacy Protection

14y Kate Kaye

U.S. and E.U. Stress Plans for Global Privacy Prot...

Leaders gathered today in Brussels and Washington, D.C. to discuss goals for a global privacy framework. Read More...

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Who Said B2B Is Boring?
Data insights

Who Said B2B Is Boring?

14y Amy Manus

Who Said B2B Is Boring?

Six fundamentals that will help you grow the reach and engagement of your brand. Read More...

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Yahoo Suit Against Facebook Includes Online Ad Patents
Data insights

Yahoo Suit Against Facebook Includes Online Ad Patents

14y Shaun Nichols

Yahoo Suit Against Facebook Includes Online Ad Pat...

Alleges news feed and video content ads are based on Yahoo patents. Read More...

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Search Marketing and Social Media in Regulated Industries
Conference Coverage

Search Marketing and Social Media in Regulated Industries

14y Augustine Fou

Search Marketing and Social Media in Regulated Ind...

Despite the complexity, companies can stay within the "compliance envelope" by being proactive in their marketing. Read More...

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Europe Increases Pressure on Online Ad Industry
Data insights

Europe Increases Pressure on Online Ad Industry

14y Kate Kaye

Europe Increases Pressure on Online Ad Industry

Letter from EU privacy group to IAB Europe adds another wrinkle to developing story. Read More...

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Nick Cannon to Give Privacy Bill Star Treatment
Data insights

Nick Cannon to Give Privacy Bill Star Treatment

14y Kate Kaye

Nick Cannon to Give Privacy Bill Star Treatment

America’s Got Talent host will talk teen Internet safety at a congressional briefing on Wednesday. Read More...

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FTC Asked to Investigate Apple and Google Over Data Collection
Data insights

FTC Asked to Investigate Apple and Google Over Data Collection

14y Khidr Suleman

FTC Asked to Investigate Apple and Google Over Dat...

Senator Charles Schumer concerned apps could be collecting names, numbers and emails. Read More...

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European Data Protection Chief Warns Google
Data insights

European Data Protection Chief Warns Google

14y Dan Worth

European Data Protection Chief Warns Google

Viviane Reding concerned by search giant's policy changes Read More...

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Google Rolls Out Privacy Changes Despite Protests
Analytics

Google Rolls Out Privacy Changes Despite Protests

14y Dan Worth

Google Rolls Out Privacy Changes Despite Protests

Firm attempts to reassure users that privacy controls remain unchanged. Read More...

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European Regulators Call Google Privacy Changes Unlawful
Data insights

European Regulators Call Google Privacy Changes Unlawful

14y Dan Worth

European Regulators Call Google Privacy Changes Un...

More concerns raised with radical privacy changes from search giant Read More...

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Behavioral Targeting and the Purchase Funnel, 10 Must-Haves
Data insights

Behavioral Targeting and the Purchase Funnel, 10 Must-Haves

14y Chad Childress

Behavioral Targeting and the Purchase Funnel, 10 M...

Provide your customers with the shortest path possible to get what they want. Read More...

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U.S. State Attorneys Take Aim at Google Privacy Plan
Data insights

U.S. State Attorneys Take Aim at Google Privacy Plan

14y Shaun Nichols

U.S. State Attorneys Take Aim at Google Privacy Pl...

Attorneys General have "strong concern" with overhaul Read More...

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Ad Industry Joins FTC, White House in Do Not Track for Browsers
Analytics

Ad Industry Joins FTC, White House in Do Not Track for Browsers

14y Kate Kaye

Ad Industry Joins FTC, White House in Do Not Track...

The FTC would enforce compliance of Digital Advertising Alliance members with a browser-based do not track system. Read More...

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ICO Investigating Google Over Browser Privacy Claims
Data insights

ICO Investigating Google Over Browser Privacy Claims

14y Dan Worth

ICO Investigating Google Over Browser Privacy Clai...

Data watchdog once again in discussions with search giant Read More...

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Forgetting to Target Current Customers Is a Costly Mistake
Data insights

Forgetting to Target Current Customers Is a Costly Mistake

14y Andrea Fishman

Forgetting to Target Current Customers Is a Costly...

Targeting existing customers provides the opportunity to acknowledge your insight on their interests and needs. Read More...

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