Last month, Amazon announced an update to its community guidelines that was intended to end incentivized reviews for all products other than books. Re...
View articleSometimes underestimated, the form that appears at the end of the customer's online journey can offer remarkable insight on customer behaviour. Get it...
View articleThe most wonderful time of the year usually means heartburn for retailers trying to squeeze every dollar from the holidays. Read More...
View articleBlack Friday can be a great commercial opportunity for brands and email marketing can be an integral part of your marketing strategy. What's the best ...
View articleBlack Friday and Cyber Monday are right around the corner, but the world's biggest online shopping event, Singles' Day, occurred last Friday, November...
View articleWhen Amazon Echo launched in 2014, some questioned its utility. Fast forward to 2016 and awareness of Echo, which can now be used to order physical an...
View articleAre you starting a new online business? It’s always overwhelming! Here’s your ultimate resource list to help. Maybe you have had an idea f...
View articleCompleting a form online takes time and effort. This effort can be minimised by structuring the form well, and giving it a flow which will make it eas...
View articleThe average cart abandonment rate, measured across 500 retailers, is 74.4% according to a new report. The highest abandonment rates were found in tra...
View articleLong web forms can deter customers, and one way to reduce the workload is to remove unnecessary fields and questions. Your customers will understand ...
View articleOur research shows that 80% of Mainland Chinese tourists to Hong Kong have already made their purchasing decisions before travel to the city – largely...
View articleSome web forms have to be longer than normal. While an ecommerce site can limit the user entry to an email, delivery address and payment details, some...
View articleIf you’re a brand selling high-consideration, ‘big ticket’ items like appliances, cars or luxury goods, the customer journey is vitally important. Rea...
View articleEarlier this year, a report from Consumer Intelligence Research partners (CIRP) pegged the sales of Amazon’s Echo at more than three million units. Ec...
View articleFilling in forms online can be a pain, but good design can make a lot of difference to the user experience. To coincide with our new Marketer’s Guide...
View articleAmazon is the king of online commerce, but in an effort to become a real player in the grocery business, the company is reportedly preparing to build ...
View articleMicro-UX refers to the tiny interactions with a website or app that are designed to delight the user, by making their digital interactions easier, mor...
View articleThe use of virtual reality headsets is reaching a tipping point with increased opportunities for brands to exploit their growing popularity, according...
View articleAccording to Facebook, more than 450 million of its members visit groups on its social network where individuals buy and sell goods, and now Facebook ...
View articleYesterday, Amazon announced an update to its community guidelines that will put an end to incentivized reviews for products other than books. Accordin...
View articleSite search matters, yet many ecommerce sites are actually deterring customers through poor experiences. Indeed, a fifth of UK shoppers are not satisf...
View articleConsumer trust in brands is at an all time low. Research from Young & Rubicam and Edelman has identified a major decline in trust over the last 20...
View articleAmazon prides itself on being the most “customer-centric” company in the world, but according to investigative journalism non-profit ProPu...
View articleA new study underlines the massive influence that Amazon exerts over the ecommerce market, with the site being the first port of call for the majority...
View articleRetail success for the 2016 holiday season will be founded in mature, mobile-marketing programs and advanced mobile technologies. The most inescapable...
View articleOnline consumers with intent to purchase only find what they’re looking for in 50% of ecommerce searches. That needs to change. eBay has one. As do Se...
View articleThree years ago, Mark Knowles wrote a thorough checklist for testing a website prior to its live launch. It was a very helpful guide, so we thought we...
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