Brand EQ means recognizing a buyer’s emotional state and communicating accordingly. The more consumers plan to spend, the more they expect that experi...
View article"Most online retailers are leaving money (and marketing campaign ROI) on the table," Vincent Phamvan, Head of Growth at Simplr, told ClickZ. Read More...
View articleMore than 300 retailers joined Prime Day 2019, and stats show revenue increases both on and off Amazon. What do these insights show us on consumer beh...
View articleMore than 100 million products were purchased on last year's Amazon Prime Day. Key information about what sellers should expect and prepare for in 201...
View articleBy expanding their shopping partners, Pinterest aims to "enable businesses of all sizes to bring their products to Pinterest and make them shoppable f...
View articleAn in-depth guide with step by step instructions, screenshots, and examples of how to best set up a campaign on your Amazon Advertising account. Read...
View articleUS advertisers alone spent $7.41 billion dollars on Amazon advertising in 2018, which is a 122.6% increase YoY. Tips for maximizing that investment. R...
View articleFive ideas for how to streamline your search, social, and ecommerce strategies -- each of which is inextricably linked in the purchase process. Read M...
View articleCurrent issues in ecommerce, how the customer journey is changing, what data analysis we should be doing for ecommerce, and trends for the rest of 201...
View articleAs of late 2018, brands have reallocated up to half their Google Search ad budgets to Amazon. New Amazon Advertising class to learn 7 specific success...
View articleNordstrom and Walmart are growing their ecommerce businesses faster than Amazon. Here are four ideas for how retailers can personalize experience in 2...
View articleThere were plenty of amazing innovations in retail technology at NRF 2019: Retail's Big Show. Here are five of the highlights. Read More...
View articleHow does the rise of mobile usage affect retailers? What can we learn from global commerce 2018 about what the future of ecommerce will look like? Rea...
View articleAR/VR will be more integrated in shopping. Subscription services will out-perform traditional. Dynamic commerce for personalized customer experience R...
View articleIf an unauthorized seller lists your products, it affects your online representation. Follow these steps for how to regain control of your brand on Am...
View articleIn ecommerce, focusing on experiences rather than sales can mean more personal, longer-lasting relationships with customers. Read More...
View articleA quick guide to some of the most popular Amazon ad options: sponsored brands, product display ads, sponsored product ads -- and why to use them. Read...
View articleThe online advertising market is expected to top $88 billion this year. How increased Amazon presence affects the scene, and the unique advantage they...
View articleWhat challenges led to Sears' demise, and what can similar legacy retail brands do to adapt their technologies and strategies in a competitive market?...
View articleCyber Monday was the largest online shopping day in both U.S. and Amazon history, while Cyber Weekend saw a surge in sales globally and on mobile devi...
View articleCyber Monday 2018 hit $7.9 billion in sales yesterday, a 19.3% YoY increase from 2017. It was the biggest online shopping day in U.S. history. Read Mo...
View articleThis new research from ClickZ, in association with Kenshoo, shows how advertisers at U.S. brands are expanding budget and reach for the 2018 holiday s...
View article38% of brands included FB Stories in their 2018 holiday marketing and 37% said Instagram Stories, making these two of the most popular new ad opportun...
View articleResearch report on digital marketing spend for the 2018 holiday season. Brands put more advertising dollars toward social media Stories, mobile, and A...
View articleIn 2017, the average cart abandonment rate was 78.65%. Here are 4 ways to retarget cart abandoners with targeted ads on Facebook and Instagram. Read M...
View articleTip #1: optimize your product display pages (PDPs) across non-Amazon retailers. 38% of consumers said they'd leave a site from lack of product content...
View articleAmazon is finalizing plans to split its second headquarters between Long Island City (LIC), Queens, New York, and Crystal City, Virginia, a suburb of ...
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