What AI has in store for marketers in 2019: Impact across 3 specific industries
Industry Developments

What AI has in store for marketers in 2019: Impact across 3 specific indust...

7y Sean Brady

What AI has in store for marketers in 2019: Impact...

Three ways marketers can expect to see AI continue to be used to drive customer engagement in 2019, across travel, retail, and media & entertainme...

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IBM sells Watson Marketing and commerce portfolio to Centerbridge, focuses on cloud, AI, supply chain
Industry Developments

IBM sells Watson Marketing and commerce portfolio to Centerbridge, focuses ...

7y Kimberly Collins

IBM sells Watson Marketing and commerce portfolio ...

IBM will sell their marketing and commerce portfolios for an undisclosed amount later this year, in a move away from martech and toward the cloud. Rea...

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Data: Martech budgets grow more than 30% in 2019
Disruptive MarTech

Data: Martech budgets grow more than 30% in 2019

7y Luke Richards

Data: Martech budgets grow more than 30% in 2019

On average, marketing technology now accounts for almost one-third of marketing budgets. This proportion has grown more than 30% in the past year. Rea...

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Adobe CMO Ann Lewnes: "Eight years ago, we moved 70% of our marketing budget to digital. People thought we were crazy."
Digital Marketing

Adobe CMO Ann Lewnes: "Eight years ago, we moved 70% of our marketing budge...

7y Kimberly Collins

Adobe CMO Ann Lewnes: "Eight years ago, we moved 7...

Adobe CMO speaking on their transformation to subscription-based products and experience first, building a culture of testing, and trends for the futu...

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Microsoft CEO Satya Nadella: "Know where the world is going. You have to bet right, long before it's conventional"
Industry Developments

Microsoft CEO Satya Nadella: "Know where the world is going. You have to be...

7y Kimberly Collins

Microsoft CEO Satya Nadella: "Know where the world...

Thoughts from Microsoft CEO Satya Nadella speaking last week on innovation, business transformation, and upcoming tech trends -- all of which have led...

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Best Buy CEO Hubert Joly: "Ten years ago at Best Buy, we thought 'Amazon will kill us'"
Digital Transformation

Best Buy CEO Hubert Joly: "Ten years ago at Best Buy, we thought 'Amazon wi...

7y Kimberly Collins

Best Buy CEO Hubert Joly: "Ten years ago at Best B...

Last week, Best Buy CEO spoke at the Adobe Summit in Las Vegas about the company's digital transformation over the past decade, and what's next for Be...

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Two top officials leave Facebook as Zuck focuses on privacy
Industry Developments

Two top officials leave Facebook as Zuck focuses on privacy

7y Kimberly Collins

Two top officials leave Facebook as Zuck focuses o...

On March 14, Facebook's Chief Product Officer and head of WhatsApp announced their departures, tied to Zuckerberg's new privacy-focused direction. Rea...

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Conversational commerce: How smartphones and startups are driving a revolution
Industry Developments

Conversational commerce: How smartphones and startups are driving a revolut...

7y Jesse Martin

Conversational commerce: How smartphones and start...

Over the past year, 44% of consumers used chatbots to make purchases and 75% messaged businesses to do the same. The future of conversational commerce...

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Four takeaways for CMOs from Mobile World Congress 2019
Industry Developments

Four takeaways for CMOs from Mobile World Congress 2019

7y Mike Herrick

Four takeaways for CMOs from Mobile World Congress...

Nearly 110,000 people attended last week's huge event in Barcelona. 5G prototypes, D2C tech brands, and GDPR were just a few of the main takeaways. Re...

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10 marketers share their top predictions for marketing in 2019
Digital Marketing

10 marketers share their top predictions for marketing in 2019

7y Courtenay Worcester

10 marketers share their top predictions for marke...

We asked ten marketing leaders, "What are your top predictions for marketing in 2019?" Here are the ten upcoming trends they think you should keep an ...

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Influencer marketing 2019: Seven key stats you need to know
Digital Marketing

Influencer marketing 2019: Seven key stats you need to know

7y Tereza Litsa

Influencer marketing 2019: Seven key stats you nee...

Influencer marketing is growing into a very profitable industry. How will it change in 2019 and how can marketers keep up with the latest trends? Read...

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How legacy retail brands can evolve for today’s digital consumer
Digital Transformation

How legacy retail brands can evolve for today’s digital consumer

7y Leah Eyler

How legacy retail brands can evolve for today’s di...

What challenges led to Sears' demise, and what can similar legacy retail brands do to adapt their technologies and strategies in a competitive market?...

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5 takeaways from the record-breaking Cyber Weekend
Ecommerce

5 takeaways from the record-breaking Cyber Weekend

7y Mike O'Brien

5 takeaways from the record-breaking Cyber Weekend

Cyber Monday was the largest online shopping day in both U.S. and Amazon history, while Cyber Weekend saw a surge in sales globally and on mobile devi...

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Black Friday, Small Business Saturday, Cyber Monday 2018 sales
Ecommerce

Black Friday, Small Business Saturday, Cyber Monday 2018 sales

7y Kimberly Collins

Black Friday, Small Business Saturday, Cyber Monda...

Cyber Monday 2018 hit $7.9 billion in sales yesterday, a 19.3% YoY increase from 2017. It was the biggest online shopping day in U.S. history. Read Mo...

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Yext Brain and the future of conversational AI: Q&A with CMO Jeff Rohrs
Industry Developments

Yext Brain and the future of conversational AI: Q&A with CMO Jeff Rohrs

7y Kimberly Collins

Yext Brain and the future of conversational AI: Q&...

We sat down with Yext CMO Jeff Rohrs following the announcement of Yext Brain to discuss the vision behind the product, and its paradigm shift for mar...

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Amazon HQ2 plans for Queens, NY and Crystal City, VA
Ecommerce

Amazon HQ2 plans for Queens, NY and Crystal City, VA

7y Kimberly Collins

Amazon HQ2 plans for Queens, NY and Crystal City, ...

Amazon is finalizing plans to split its second headquarters between Long Island City (LIC), Queens, New York, and Crystal City, Virginia, a suburb of ...

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Google walkout: What started it and what it means for tech
Industry Developments

Google walkout: What started it and what it means for tech

7y Kimberly Collins

Google walkout: What started it and what it means ...

Thousands of Google employees walked out in protest of the company's alleged history of harassment, discrimination, and support for abusers. What's ne...

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Facebook earnings report: 7 takeaways for martech
Industry Developments

Facebook earnings report: 7 takeaways for martech

7y Kimberly Collins

Facebook earnings report: 7 takeaways for martech

In the recent Q3 Facebook earnings report, we saw growth slowing. Zuckerberg cites investment in and monetizing of new platforms. Here's what it means...

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What IBM's $34bn acquisition of Red Hat means for martech
Industry Developments

What IBM's $34bn acquisition of Red Hat means for martech

7y Kimberly Collins

What IBM's $34bn acquisition of Red Hat means for ...

On Oct 28 IBM announced acquisition of top open source cloud software Red Hat for $34 billion. The companies hope to lead the way in hybrid cloud comp...

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SAP announces commerce platform Upscale into US market today
Industry Developments

SAP announces commerce platform Upscale into US market today

7y Kimberly Collins

SAP announces commerce platform Upscale into US ma...

Upscale is a mobile-first, direct to consumer commerce platform that can be deployed in 7-14 days. One of its first use cases? New Era baseball caps. ...

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Hey Siri, enter customer data: Will Apple and Salesforce revolutionize CRM?
CRM

Hey Siri, enter customer data: Will Apple and Salesforce revolutionize CRM?

7y Emily Alford

Hey Siri, enter customer data: Will Apple and Sale...

Last week, Apple and Salesforce announced a new partnership that aims to create “powerful new mobile apps for business;" a move that could also be the...

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Kenshoo support of Apple Search Ads to simplify mobile search ad campaigns
Digital Advertising

Kenshoo support of Apple Search Ads to simplify mobile search ad campaigns

7y Emily Alford

Kenshoo support of Apple Search Ads to simplify mo...

Kenshoo announced plans to add Apple Search Ads to its platform so advertisers can manage Apple, Bing, Google, and Facebook campaigns in the same plac...

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Adobe Analytics unveils Virtual Analyst to find insights in unused data
AI & Automation

Adobe Analytics unveils Virtual Analyst to find insights in unused data

7y Kimberly Collins

Adobe Analytics unveils Virtual Analyst to find in...

Adobe Analytics this morning announced Virtual Analyst, a new AI assistant tool that will uncover new insights from the 97-99% of untouched data. Read...

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By acquiring Marketo, Adobe moves beyond B2C
Disruptive MarTech

By acquiring Marketo, Adobe moves beyond B2C

7y Emily Alford

By acquiring Marketo, Adobe moves beyond B2C

Adobe has purchased Marketo, positioning the company to move further into the B2B space. This could have huge potential for AI-powered marketing solut...

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New iOS 12 – 4 big things mobile marketers need to know
Industry Developments

New iOS 12 – 4 big things mobile marketers need to know

8y Mike Herrick

New iOS 12 – 4 big things mobile marketers need to...

Apple announced Wednesday the release of new iPhones and their upcoming iOS 12. Apple’s move comes as a response to a new mindset that’s growing among...

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Why Siri—not the new iPhones—will decide whether Apple stays a dominant brand
Industry Developments

Why Siri—not the new iPhones—will decide whether Apple stays a dominant bra...

8y Julia Stead

Why Siri—not the new iPhones—will decide whether A...

In light of today's Apple event, Julia Stead argues that moving forward, it will be Siri—not the iPhone—that presents Apple's best bet to stay on top....

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Q&A with Amobee following acquisition of Videology
Industry Developments

Q&A with Amobee following acquisition of Videology

8y Kimberly Collins

Q&A with Amobee following acquisition of Video...

Last week, Amobee acquired Videology. We talk with them about what this means for their business and for the industry as a whole. Read More...

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