The Golden Rule of Marketing Automation
Automation

The Golden Rule of Marketing Automation

13y Mathew Sweezey

The Golden Rule of Marketing Automation

To follow the new golden rule of marketing we only need to understand three basic principles: tracking, stages, and velocity. Read More...

View article
Adobe to Pinterize New Marketing Suite
Automation

Adobe to Pinterize New Marketing Suite

13y Susan Kuchinskas

Adobe to Pinterize New Marketing Suite

Adobe aims to consumerize the geeky world of digital marketing software by painting its revamped suite of offerings with a highly visual interface tha...

View article
Big Brands on Big Data: Bigger Marketing Is Not Better
Automation

Big Brands on Big Data: Bigger Marketing Is Not Better

13y Stephanie Miller

Big Brands on Big Data: Bigger Marketing Is Not Be...

Marketing has always been the advocate of the consumer; now, we are much more responsible for the entire customer experience. Read More...

View article
Challenge 'What Is'
Automation

Challenge 'What Is'

13y Stacie Levy

Challenge 'What Is'

We can't grow as marketers and improve our results without questioning the status quo and challenging ourselves in new ways. Read More...

View article
Are Predictive Models Dead?
Automation

Are Predictive Models Dead?

13y Stephanie Miller

Are Predictive Models Dead?

All business today is data-driven and the most progressive and advanced marketers are using automation to reach new levels of customer connectedness. ...

View article
Becoming Great at Marketing Automation
Automation

Becoming Great at Marketing Automation

13y Stacie Levy

Becoming Great at Marketing Automation

This year, let's take a break from only focusing on lofty, visionary resolutions and set our sights on smaller, tangible goals. Read More...

View article
Why 2013 Will Be the Year of Programmatic Premium Guaranteed
Automation

Why 2013 Will Be the Year of Programmatic Premium Guaranteed

13y Chris O'Hara

Why 2013 Will Be the Year of Programmatic Premium ...

If we can apply some of the amazing technology we have built to making buying and selling great inventory easier, more efficient, and better performin...

View article
Big Data 101: Use Web Data to Understand Customer Intent
Automation

Big Data 101: Use Web Data to Understand Customer Intent

13y Stephanie Miller

Big Data 101: Use Web Data to Understand Customer ...

How are you using web data to improve your customer experiences - and increase revenue? Read More...

View article
Got Social Data? Must Transform Analytics Operations
Automation

Got Social Data? Must Transform Analytics Operations

13y Stephanie Miller

Got Social Data? Must Transform Analytics Operatio...

Marketers must connect customers with experiences and purchase opportunities…and then get the heck out of the way. Read More...

View article
Demystifying Market Opportunity With Segmentation and Automation for the B2B Marketer
Automation

Demystifying Market Opportunity With Segmentation and Automation for the B2...

13y Stacie Levy

Demystifying Market Opportunity With Segmentation ...

As engagement occurs, marketers can start capturing more data and customizing their message. Read More...

View article
Airlines Automation Gone Wild: Messaging Aftermath of Hurricane Sandy
Automation

Airlines Automation Gone Wild: Messaging Aftermath of Hurricane Sandy

13y Stephanie Miller

Airlines Automation Gone Wild: Messaging Aftermath...

Which would you rather be: the marketing team who generated response or the team who expressed sympathy? Read More...

View article
Count Your Marketing Automation Blessings
Automation

Count Your Marketing Automation Blessings

13y Stacie Levy

Count Your Marketing Automation Blessings

The adoption of marketing automation has introduced new challenges, but has also led to increased technology innovation that we should all be thankful...

View article
Forget Segmentation: It’s Time to Engage
Automation

Forget Segmentation: It’s Time to Engage

13y Stephanie Miller

Forget Segmentation: It’s Time to Engage

The faster consumers interact with our brands, the faster we need to respond. Segmentation alone doesn't keep up. Read More...

View article
Tips for Fine-Tuning Your B2B Holiday Plan
Automation

Tips for Fine-Tuning Your B2B Holiday Plan

13y Stacie Levy

Tips for Fine-Tuning Your B2B Holiday Plan

How to capitalize on opportunities to generate content and communicate relevant messaging during the holiday season. Read More...

View article
Big Data and the Marketing Organization
Automation

Big Data and the Marketing Organization

13y Stephanie Miller

Big Data and the Marketing Organization

How to make sure you're using all the data available to make meaningful connections with customers when they are in market to receive the message. Rea...

View article
Keys to a Happy Partnership
Automation

Keys to a Happy Partnership

13y Stacie Levy

Keys to a Happy Partnership

There are two key themes that most relationships can benefit from. So, whether it’s a client and vendor partnership, or internal team members working ...

View article
Irony: Optimizing Marketing Automation Requires Human Intervention
Automation

Irony: Optimizing Marketing Automation Requires Human Intervention

14y Stephanie Miller

Irony: Optimizing Marketing Automation Requires Hu...

Technology doesn't come up with great creative approaches and associate the right message with the right lifecycle stage; humans do. Read More...

View article
Connect Big Data With Customer Behavior to Improve Social, Email, and Web ROI
Automation

Connect Big Data With Customer Behavior to Improve Social, Email, and Web R...

14y Stephanie Miller

Connect Big Data With Customer Behavior to Improve...

The only path to higher relevancy, response, and revenues is to take a campaign management approach to digital marketing. Read More...

View article
Purposefully Repurposing Content
Automation

Purposefully Repurposing Content

14y Stacie Levy

Purposefully Repurposing Content

Repurpose content you already have with press releases, case studies, reports, and white papers. Read More...

View article
Users Emerge As Distinct Category of Shoppers
Automation

Users Emerge As Distinct Category of Shoppers

14y Stephanie Miller

Users Emerge As Distinct Category of Shoppers

A recent study shows that tablets need to be recognized for their wide consumer appeal and unique marketing potential. Read More...

View article
Climbing the Marketing Automation Mountain
Automation

Climbing the Marketing Automation Mountain

14y Stacie Levy

Climbing the Marketing Automation Mountain

Seven best practices that a strenuous hike and marketing automation have in common. Read More...

View article
Digital Marketing Attribution: Tapping the Data Disruption
Automation

Digital Marketing Attribution: Tapping the Data Disruption

14y Stephanie Miller

Digital Marketing Attribution: Tapping the Data Di...

To make accurate budgeting decisions, marketers need to take into account multi-channel, multi-touch purchasing cycles. Here are two examples of how a...

View article
The Ultimate Content Development Checklist
Automation

The Ultimate Content Development Checklist

14y Stacie Levy

The Ultimate Content Development Checklist

Six ways to be efficient and effective in creating content that will achieve automation and scale. Read More...

View article
Introducing the Self-Service Generation
Automation

Introducing the Self-Service Generation

14y Stephanie Miller

Introducing the Self-Service Generation

A new trend of consumer intelligence. Read More

View article
The 6 Biggest Potholes of Marketing Automation
Automation

The 6 Biggest Potholes of Marketing Automation

14y Stacie Levy

The 6 Biggest Potholes of Marketing Automation

Don't let these common mistakes derail you from achieving automation and scale. Read More...

View article
How to Combine Personas With Automation and Get Closer to Customers
Automation

How to Combine Personas With Automation and Get Closer to Customers

14y Stephanie Miller

How to Combine Personas With Automation and Get Cl...

Personas are a good way to get closer to the individual behind the bits and bytes. Read More...

View article
Toning Your Marketing Automation Core
Automation

Toning Your Marketing Automation Core

14y Stacie Levy

Toning Your Marketing Automation Core

Four signs that your marketing database needs strengthening. Read More...

View article
1 10 11 12 13 14