Here is a list of easy-to-implement opportunities to connect strategies from other channels to search marketing initiatives, and vice versa. Read More...
View articleHow the NFL treats its team owners can give insight into how small businesses should tackle customer relationship management. Here are five tips. Read...
View articleWith programmatic channels, publishers can now access, aggregate, and control the quality of display and video ads on their sites, improving the diver...
View articleThe former ad network launches its demand-side platform and is optimistic that performance advertisers will continue to invest heavily in remarketing ...
View articleSmirnoff launched the Guiltless Pleasures Pinterest Contest in an effort to promote its new vodka flavor, Sorbet Light Pineapple Coconut. Read More...
View articleThe popularity of marketing automation is rising, but some people are failing at their implementations -- here are a few of the top reasons why. Read ...
View articleA grab bag of thoughts about Microsoft's new chief executive, the Super Bowl ads, and the push in fashion and beauty advertising and publications to g...
View articleHow will the Internet of Things impact digital marketers over the forthcoming year and where will we see the biggest changes? ClickZ asked a number of...
View articlePandora is giving a boost to its discovery experience with a streamlined open music submission process. It's all about user acquisitions, as its ad-ce...
View articleFebruary starts with a series of promotions and hires in the digital marketing industry, including a new Microsoft chief executive and the next YouTub...
View articleCross-channel mass media conglomerate Clear Channel, and Horizon Media, the media services agency, have partnered in the U.S. in a $100 million deal t...
View articleA look at why personal engagement with brands matters, and my wish list for where digital marketers should focus more attention on in 2014. Read More...
View articleIBM is increasingly using data insights from its legendary research labs to inform its customers' design, customer interaction, and business strategie...
View articleRetargeting is a favored tool of marketers, and its use is on the rise. An increase in spending for retargeting should translate to measureable brand ...
View articleSome people say social media is killing our language, but others argue it's simply changing the ways in which we use language to express ourselves. Ho...
View articleFive ways advertisers are using remarketing to drive performance, including monitoring the recency, frequency, and expected monetary value of users. R...
View articleMicrosoft has named Nadella as the company's third chief executive in its history. Additionally, Bill Gates will step down as chairman and move into a...
View articleHealthy email marketing programs can manifest multiple personalities at any given time. Companies that are very successful at email marketing are thos...
View articleThere's a line between constructive and creepy, but when done correctly, email personalization can boost the performance of your email marketing campa...
View articleFor B2B, the funnel model doesn’t make sense and you shouldn’t focus on individuals (leads). Instead, use a new model that covers all phases of a cont...
View articleA roundup of many of the new hires, promotions, and other moves in the digital marketing industry at the beginning of 2014. Read More...
View articleNissan’s media agency TBWA had a clever idea for a marketing stunt: Why not let users order a car via Amazon.com? But it was the attention of a Reddit...
View articleThe company behind Sweethearts, the candy formerly known as Conversation Hearts, wants consumers to tweet messages to @Tweethearts that they can later...
View articleJust as thermostat technology has changed drastically over the years, marketing automation is making strides toward using big data to make marketing a...
View articleBuilding Twitter campaigns based on timely and relevant topics, cultural cues, and traditional events can mean the difference between adding value to ...
View articleData Privacy Day is the perfect reason to decode the data-driven industry and debunk myths. Read on to learn how... Read More...
View articleYahoo failed to turn around its display advertising business in the last quarter, sending stock down more than 7 percent. Read More...
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