2014 is shaping up to be a busy year for Post’s Fruity and Cocoa Pebbles cereals. With a friendly competition brewing, a microsite launches January 6....
View articleIn digital media, excess material takes the form of "behind the scenes" video footage and outtakes. This can be used to extend your content marketing ...
View articleThe springtime campaign includes content on Tumblr, Facebook and Twitter, as well as a meme generator and Funny or Die videos. Read More...
View articleThe app has been used by over 1.4 million fans since its debut on June 26. Read More...
View articleMarketers - there's no need to panic. If your emails are engaging, customers will find them. Read More...
View articleThere's an enormous opportunity for brands to promote their goods and services to a worldwide audience through video advertising on the world's second...
View articleUsed responsibly, all that data has a very meaningful impact on our lives and the economy. It's time to clear up some of the myths surrounding big dat...
View articleWhat can we learn as marketers from this research? Read More...
View articleTips and insights on optimizing videos for maximum YouTube visibility, strong brand impression, engagement, and viral social sharing. Part two in a tw...
View articleYour challenge as a marketer is to understand these savvier consumers and reach them with relevant, engaging content that speaks to them individually ...
View articleImages of the Play-Doh sculptures were released individually and help highlight some of the fun uses of the compound, the brand says. Read More...
View articleLearn how to sneak in the back door and target premium websites as placements through your AdWords display campaigns. Read More...
View articleColumnist Alan Cutter shares his versions of holiday songs sure to have the digital marketer humming - and nodding - along. Read More...
View articleThe site allows consumers to virtually decorate their homes while also communicating potential hazards and how to avoid them. Read More...
View articleAs 2013 comes to a close, there are more new hires and promotions in the digital marketing industry. Read More...
View articleHow do you toe the line of drawing attention to your brand while also delivering meaningful, educational, and enjoyable content? Read More...
View articleExisting channels will still do the heavy lifting to drive traffic and convert into business but we'll see more marketers automate their digital engag...
View articleButter and dairy product brand Land O'Lakes created a web experience that uses photos, video and audio to provide snippets of life on some of the fami...
View articleThe eight ads debuted on Acura’s YouTube channel and will appear on season three of Seinfeld’s web series. Read More...
View articleThe reasons for valuing and dismissing the opinions of individuals may vary from situation to situation, but invariably, one common truth will surface...
View articleThere are still some obstacles to better attribution models, but content marketers will need to demand more from their marketing automation vendors in...
View articleFoursquare just closed a $35 million Series D round to fund the expansion of their ad network. Read More...
View articleGoogle shares the moments that made up 2013 in its annual Zeitgeist video and interactive site that shows what mattered to people across the globe in ...
View articleWearable technologies like Google Glass and smartwatches such as the Samsung Galaxy Gear give brands new form factors to deliver experiences. Read Mor...
View articleAutomation can enable retailers to deliver a new catalog of listings, representing every product that will work on each CSE, in as real-time as the CS...
View article3 trends and issues that will impact the online video market in the next 12 months. Read More...
View articlePublishers and social sites in 2013 delivered integrated formats, sponsorships, mobile units, and native ads enough to see us well into the New Year. ...
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