Remarketing predictions to watch out for in the new year. Read More...
View articleRitz's holiday parade website features a float-building tool that allows consumers to create their own digital floats with circular Ritz-like componen...
View articleDunkin' Donuts hosts a live recipe contest linked to Bravo Top Chef, while Toyota lets users collaborate on car choices. Read More...
View articleMy colleague Andrew Yeoh and I have put together a list of our favorite digital campaigns for the year with bonus insights on how to create award-winn...
View articleFacebook launches a test run for video ads on its news feed. Read More...
View articleB2Beacon aims to provide free, unbiased educational resources for B2B digital marketers including: a new approach called “The Company Buying Journey”;...
View articleThe fast food chain is expanding its app offering with a coupon app available in about 1000 of its 34,500 locations. Read More...
View articleThe inaugural ClickZ Live New York, formerly known as SES New York, will begin with a bang, as Randi Zuckerberg opens up the ball as the keynote speak...
View articleLast month, columnist Anna Papadopoulos shared common faux pas from the media planning community. Now, she counters it with the feedback from the sale...
View articleAt the NCDM: Where Marketing Meets Big Data conference last week, many keynote speakers and other session leaders decried big data as too much hype an...
View articleWith the Internet of Things, change is not only imminent - it's armed and dangerous. Here's why. Read More...
View articleGreater investment in video and mobile, as well as a stronger customer journey through better story telling are just some of the recommendations from ...
View articleCustomer Relationship Management (CRM) is so much more than a customer list and knowing a few birthdays and zip codes. Columnist Ramon Ray makes the c...
View articleIn the spirit of the holidays, take a look at the upside of today's digital ecosystem. There are many options now available to help publishers generat...
View articleAs the digital world prepares for 2014, there's already much speculation about what the next year will bring. Before we look ahead, however, it's wort...
View articleCanadian airline WestJet used an in-house flash mob to fulfill Christmas wishes -- and its own marketing dreams, with the help of Toronto agency studi...
View articleMarketo has signed an agreement to acquire personalization software start-up Insightera. This is the first acquisition since Marketo went public in Ma...
View articleOn-the-go users are hard to capture. The Ad Club Of New York gathered a few experts from MINI USA and Vistar Media to share insights about this art (o...
View articleCatch up on new hires, promotions and other online marketing personnel news in the run-up to the holiday season, with changes at Publicis Worldwide, C...
View articleTwitter backtracked on its decision to change its block functionality, pressured by concerned users. The social network is also refining its ad target...
View articleCharity:water is known for beautiful content that is easily shared, but the non-profit turned to content discovery platform Outbrain recently to help ...
View articleAccording to eMarketer, YouTube will bring Google a whopping $5.6 billion in gross global advertising revenues for 2013. Read More...
View articleAt a time when consumers are overwhelmed by banners and emails touting specials, discounts, free shipping, and Cyber Monday sales that go on for weeks...
View articleDavid Ogilvy and Drayton Bird's most popular works came out in print long before digital marketing became a thing, yet they hold valuable lessons for ...
View articleWhat will be the digital buzzword of 2014, will next year finally be the year of mobile and more. Read More...
View articleInternal NSA documents pointing at Google's lack of security allowing the government to spy on the back of its cookies relaunches the data debate. Rea...
View articleA roundup of ClickZ's sister conference, SES, in Singapore from Dec 2-4, includes videos and top tweets. Read More...
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