Stylewhile is an iPad app that, for now, allows Saks shoppers to virtually try on designer clothes before purchase. Read More...
View articleColumnist Anna Papadopoulos reflects on her journey from upstart print journalist into media planning, in the age the digital opportunity truly came t...
View articleAs networks, publishers, and ad agencies compete for media dollars, one might think this a case of "us against them." Digital content can require a he...
View articleCheetos latest digital campaign lets users virtually toilet paper the site of their choice. Read More...
View articleDuane Clare, design director of Microsoft.com, shares insight and advice on making responsive design work. Learn about the tools and processes require...
View articleSocial technology is heralding a new wave of consumerism and this has startling implication to brands. Your consumer is not just ditching you, they're...
View articleEstee Lauder’s new social campaign encourages people to create “circles of strength” among friends and family that motivate them to take concrete brea...
View articleWendy's is following its #PretzelLoveSongs initiative with a similar campaign that instead turns fan tweets into “soap-opera style love stories.” Read...
View articleThe availability of Facebook Exchange ads through the DoubleClick Bid Manager may be a few months away, though the two advertising giants have officia...
View articleNew research from the Data-Driven Marketing Institute outlines the scope and flow of data through our data-driven economy. Read More...
View articleSoutheast Toyota's campaign includes a Tumblr with art, photos, custom videos and a flash-based game, resulting in part from partnerships with YouTube...
View articleThe rampaging robot of State Farm's popular 'Chaos in Your Town' campaign is back but this time it’s on mobile. Read More...
View articleWho is to blame for the proliferation of bots? There are no innocents in this game. Read More...
View articleTourism Victoria wants to allow potential Melbourne, Australia visitors to “try before they buy” with its remote control Tourist initiative, in which ...
View articleWe are on the brink of the Wearable Computing revolution and marketers should always be willing to look at any new thing with an interested eye. Read ...
View articleIs your digital presence giving customers an integrated, consistent, and profitable experience with your brand and services? Read More...
View articleMasterCard’s ShopThis with MasterPass allows consumers to buy products directly within advertising and editorial content. Read More...
View articleDockers seeks to shed its stodgy image with a hip new clothing line and an interactive video featuring British Hip Hop Artist Tinie Tempah. Read More...
View articleAt its core, attribution modeling tries to answer some very complex questions quickly and easily. If you are subscribed to the attribution model, make...
View articleWestern Union's Send Yourself Home initiative uses 360-degree digital photos and faux magazine covers to connect with immigrant communities in the U.S...
View articleAdvertisers across the US can now use paid ads on Foursquare to draw nearby consumers in the door. Read More...
View articleUrban Outfitters new iOS app rewards shoppers for checking in and chattering about the brand. Read More...
View articleCompanies fail to take advantage data from offline customers, social channels, other ad campaigns and elsewhere. How can you put this data to better u...
View articleThe brand’s #StartHappy campaign includes a hub and videos, as well as a partnership with LinkedIn that will give away 25,000 pairs of underwear. Read...
View articleThe fashion brand, Ted Baker, has launched a website with shareable content and a fictional brand ambassador. Read More...
View articleThe brand’s Classics campaign also includes Instagram content featuring the brand’s founder, Burt Shavitz. Read More...
View article"Not provided" keyword data makes data analysis difficult, but just wait until cookie tracking becomes virtually nonexistent and we are required inste...
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