Five books that every business reader should look into on their next beach vacation. Read More...
View articleShooting for morning motivation and fun, the fictional mascot expands the brand’s target to millennials and includes a new website and social profiles...
View articleThe brand's Undercover Color campaign introduces women to a new range of underwear and shares information about color trends. Read More...
View articleDefine your audience, identify priority subjects, define your audience goals, design the campaigns/channels, define the goals and actions per channel/...
View articleTo bring some focus to key transition areas of your marketing practice, follow these three steps to help raise the overall excellence of your programs...
View articleWhat do these "fix your email" messages say to consumers and do you need to say it at all? Read More...
View articleGoogle has introduced 'relevant ads' to the Maps app, assisting local businesses in their advertising. Read More...
View articleThe Concerto Timer app delivers an augmented reality experience of Bach Inventions No. 14. Read More...
View articleHow Facebook's new concept, story bumping, can help marketers reach consumers. Read More...
View articleLove the '90s? They're back, baby! Searches for many of the popular styles of 1990s are up significantly this year, and some marketers are already emb...
View articleThe casual dining chain has produced six Industrial Strength Lunch Decoys - which can be purchased on Amazon.com – as a means to market its Lunch Comb...
View articleDon't forget: as digital marketers, we have the onus to always keep a fresh set of headlines even if we are reusing old content. Read More...
View articleA strong content strategy goes deep into understanding users, their brand maturity level, and devices, transforming content from a production task to ...
View articleSince so many marketers seem intent on looking for ways to waste their budgets, here are some time-tested ways to reliably ensure that you are wasting...
View articleGoogle AdWords has launched the new Google Display Planner, which is a combination of three long-time AdWords tools: the Contextual Targeting Tool, Pl...
View articleMarketers in Malaysia are starting to integrate creative optimization into their remarketing campaigns to drive conversions. Read More...
View articleAmerican Eagle Outfitters has created a journey on a virtual map from New York to LA and is asking customers to "create history" by uploading videos f...
View articleCapitol Records and Fender have launched an online campaign asking Beach Boy fans to contribute a unique guitar solo for a track recently uncovered fr...
View articleThe app, which targets moms, has been downloaded 81,000 times after a soft launch in May. Read More...
View articleTwitter's advancements in the ad platform combined with a still growing number of active users means that there's opportunity for any size advertiser ...
View articleIf we want digital marketing to succeed in capturing a larger piece of the "pie," we need to rethink the ability to take credit and instead focus on t...
View articleHow email marketers can go beyond just testing subject lines and look at other elements that might improve response. Read More...
View articleDr Pepper's new One of a Kind social campaign aims to draw more interest from millennials by associating itself with hip and emerging artists. Read Mo...
View articleThe experience includes a virtual community, Twitter Concierge and Twitter Party Suites for a “young and social” demographic. Read More...
View articleFive tips to make sure that come Labor Day your boss won't be screaming about the lack of progress on that major client project. Read More...
View articleIBM's Digital Experience, announced last week, is an "umbrella thought" for looking at its many tools that let businesses produce digital communicatio...
View articleThe app challenges fans to build a better zombie survival machine based on one of three Hyundai models. Read More...
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