Whether a startup or established company, if you cannot fall back on the process, repeat it over and over, and deliver that consistency at scale, then...
View articleAdbrain is building a platform it says will enable customers to track users across devices and deliver more targeted messages. Advertising channel, Ta...
View articleMTV says this makes the VMAs the first award show to utilize Instagram and Vine videos in this capacity. Read More...
View articleThe brand, which has long provided trivia under its caps, is breathing new life by repurposing said facts into digital content. Read More...
View articleA link to the 15-second trailer was posted on the film's Facebook and Twitter pages on July 12. Read More...
View articleHelp your boss better understand intangible assets, to the benefit of both your marketing team and the company at large, with these three key argument...
View articleWe have to approach digital advertising in a new way. Consider this. Read More...
View articleThe publisher's partnership with Tapjoy will enable fans to earn credits to access digital comics. Read More...
View articleIn additional to five brand new tracks (paid, owned, earned, integrated, and business intelligence) designed to help marketers stay up to date on our ...
View articleHow the new (longer) online video helps advertisers sell. Read More...
View articleA look at the issues companies face as they grow and develop an effective integrated marketing program. Read More...
View articleIf you're a B2B customer interviewing providers for your business, remember to listen and clarify and speak the same language. Read More...
View articleThe brand's Wienermobile Run campaign capitalizes on the natural curiosity tied to its Wienermobiles and strives for renewed cultural relevancy. Read ...
View articleIn a newly published interview with Eric Enge, Google's Matt Cutts chats about several aspects of marketing, and link building was front and center. H...
View articleThe relationships that we have as kids can be temporary and fleeting, but the relationships we build as grown-ups, at least the valuable ones, are foc...
View articleAn introduction to how the concept is different from regular display campaigns. Read More...
View article7-Eleven Day content includes a Slurpee Dance video which, as of Wednesday, had nearly 50,000 views. The brand is also encouraging fans to post their ...
View articleFully internationalized domain names will go live before the end of this year. Are brands ready? Read More...
View articleThe initiative, which pulls content from Twitter and Facebook, asks consumers to submit comments about Wendy's Pretzel Bacon Cheeseburger with the has...
View articleMaximize the return on your social efforts by connecting with fans who will spend time with your brand, talk positively about your brand, and generall...
View articleFor marketers looking to push conversion even further, it's time to explore the benefits of live chat. Read More...
View articleBing has announced a new way for advertisers to gain exposure with the integration of advertising in Microsoft Windows 8.1 Smart Search. Read More...
View articleIPG Mediabrands officially launches its programmatic buying platform to nine more markets in Asia. Read More...
View articleFacebook announced today that it is releasing the feature to all English-speaking users in the U.S. over the coming weeks. Read More...
View articleThe media engagement company has teamed up with one of the world's wealthiest men to further growth in the Americas. Read More...
View articleLinkedIn Ads is far from perfect, but the potential for B2B advertisers to lock on to potential customers with laser-focused targeting is a big deal. ...
View articleIt's time for brands and their agency partners to make the critical changes to skillsets, marketing processes, and technology for economic advantage. ...
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