A 10-Point Strategy to Optimize Your Email Program
Email

A 10-Point Strategy to Optimize Your Email Program

13y David Daniels

A 10-Point Strategy to Optimize Your Email Program

Need to improve your email marketing program's performance? Part one in a two-part series. Read More...

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Marketo Shares Jump 57% in IPO
Marketing

Marketo Shares Jump 57% in IPO

13y Melanie White

Marketo Shares Jump 57% in IPO

Marketing automation software provider, Marketo, leaped onto the Nasdaq today with shares jumping by as much as 57 percent after the company raised $7...

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Google Maps Gets a Brand New Look
Search

Google Maps Gets a Brand New Look

13y Jennifer Slegg

Google Maps Gets a Brand New Look

Google has announced a revamping of Google Maps and it is much more than a few changes. It is a reworking of the entire Google Maps interface from the...

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7 Subreddits Online Marketers Should Follow
Marketing

7 Subreddits Online Marketers Should Follow

13y Gary Stein

7 Subreddits Online Marketers Should Follow

How marketers can use Reddit to discuss topics, ask questions, keep up with news, and participate in the community that surrounds us. Read More...

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Jack Link's Beef Jerky Coming to a Gas Tank Near You
Marketing

Jack Link's Beef Jerky Coming to a Gas Tank Near You

13y Mary Lisbeth D'Amico

Jack Link's Beef Jerky Coming to a Gas Tank Near Y...

Jack Link’s “Messin’ with Sasquatch” TV spots - which usually show 20-something outdoorsy types playing practical jokes on a Big Foot character - have...

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Google's Future Focuses Around More Closely Aligned Services
Marketing

Google's Future Focuses Around More Closely Aligned Services

13y Matt Kapko

Google's Future Focuses Around More Closely Aligne...

Google continues to tighten up and organize various services into key focus areas at its sixth annual developer-focused conference. Read More...

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Hanes Uses Destruction to Send Soft Message
Marketing

Hanes Uses Destruction to Send Soft Message

13y Susan Kuchinskas

Hanes Uses Destruction to Send Soft Message

Yeah, Hanes undies are cuddly, but the best way to get that message across to an audience of Millennial men, the company decided, was to blow stuff up...

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VIDEO: SapientNitro Pushes Digital Into Physical Places
Marketing

VIDEO: SapientNitro Pushes Digital Into Physical Places

13y Melanie White

VIDEO: SapientNitro Pushes Digital Into Physical P...

Chris Cobb, creative director at SapientNitro talks to ClickZ about some of the work the agency has been doing recently. Read More...

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How Will the Digital Industry Survive Its Teen Years?
Marketing

How Will the Digital Industry Survive Its Teen Years?

13y Robin Neifield

How Will the Digital Industry Survive Its Teen Yea...

How can we capture the energy, enthusiasm, sense of purpose, and hopefulness that is all the good things that the teen years can represent? Read More...

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Start Listening: Why Testing Alone Isn't the Answer
Data insights

Start Listening: Why Testing Alone Isn't the Answer

13y Andrea Fishman

Start Listening: Why Testing Alone Isn't the Answe...

While optimization testing may provide a framework to validate or disprove a hypothesis, there is no substitute for real listening. Read More...

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More Tactics to Grow Your B2B Email List
Email

More Tactics to Grow Your B2B Email List

13y Mike Hotz

More Tactics to Grow Your B2B Email List

Three steps to building your email lists without jeopardizing your list quality or sender reputation. Read More...

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Bing Adds Direct Facebook Interaction to Social Sidebar
Search

Bing Adds Direct Facebook Interaction to Social Sidebar

13y Thom Craver

Bing Adds Direct Facebook Interaction to Social Si...

You will now be allowed to directly engage with your Facebook friends right from Bing's search results pages. The new tool will allow you to ask quest...

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Defining the Words That Define Us
Marketing

Defining the Words That Define Us

13y Chris Copeland

Defining the Words That Define Us

We may get seduced by 30-second commercials, display ads, and native advertising, but let's not forget that our ability to select the right words at t...

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The Key to More Successful Email Campaigns: Time
Email

The Key to More Successful Email Campaigns: Time

13y Jeanne Jennings

The Key to More Successful Email Campaigns: Time

If you want to have more effective email marketing make sure your production schedule allows enough time to develop great creative. Read More...

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AT&T's Cute Kids Are Back for Mother's Day
Marketing

AT&T's Cute Kids Are Back for Mother's Day

13y Melanie White

AT&T's Cute Kids Are Back for Mother's Day

AT&T is taking a break from phones and giving some cute love to moms for Mother's Day. Read More...

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How Advertisers Can More Effectively Engage Consumers on Pinterest
Display Advertising

How Advertisers Can More Effectively Engage Consumers on Pinterest

13y Tony Zito

How Advertisers Can More Effectively Engage Consum...

Expand your Pinterest presence by building a community, collaborating, creating specialized boards, and more. Read More...

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VIDEO: An Interview With Omnicom Digital and Critical Mass
Marketing

VIDEO: An Interview With Omnicom Digital and Critical Mass

13y Melanie White

VIDEO: An Interview With Omnicom Digital and Criti...

ClickZ speaks to Jonathan Nelson, chief executive of Omnicom Digital, and Dianne Wilkins, chief executive of Canadian- based ad agency, Critical Mass....

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Yahoo Attempts to Exit Microsoft Search Deal for Google Partnership
Search

Yahoo Attempts to Exit Microsoft Search Deal for Google Partnership

13y Rosalie Marshall

Yahoo Attempts to Exit Microsoft Search Deal for G...

Yahoo Chief Executive Marissa Mayer rumored to be trying to end 10-year partnership. Read More...

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Will Tablets Still Be Around in 5 Years?
Data insights

Will Tablets Still Be Around in 5 Years?

13y Amy Manus

Will Tablets Still Be Around in 5 Years?

Understanding the process of how consumers interact across devices and what value you can bring them is essential to creating a seamless experience fo...

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Child Abuse Ad Uses Lenticular Tech to Deliver Hidden Message
Marketing

Child Abuse Ad Uses Lenticular Tech to Deliver Hidden Message

13y Melanie White

Child Abuse Ad Uses Lenticular Tech to Deliver Hid...

Spanish foundation, Aid to Children and Adolescents at Risk (ANAR) has joined forces with the Grey Group Spain ad agency, to create an innovative camp...

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Digital Marketing and the Consumer Experience
Asia

Digital Marketing and the Consumer Experience

13y Naomi Troni

Digital Marketing and the Consumer Experience

Here's why it's time to improve the consumer experience online. Read More...

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How to Be a Successful Marketer Without Being a Jerk
Marketing

How to Be a Successful Marketer Without Being a Jerk

13y Matt Kapko

How to Be a Successful Marketer Without Being a Je...

An interview with entrepreneur and small business evangelist Peter Shankman on why the era of successful jerks in business and marketing is over. Read...

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KFC Solicits 'Ate the Bones' Reactions
Marketing

KFC Solicits 'Ate the Bones' Reactions

13y Lisa Lacy

KFC Solicits 'Ate the Bones' Reactions

KFC is asking fans to submit photos and videos of their best "I Ate the Bones" faces. Read More...

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Inbound vs. Outbound Content
Automation

Inbound vs. Outbound Content

13y Mathew Sweezey

Inbound vs. Outbound Content

Why 70 percent of B2B buyers want content under five pages. Read More...

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Live From Salt Lake City, It's Domino's Pizza
Marketing

Live From Salt Lake City, It's Domino's Pizza

13y Lisa Lacy

Live From Salt Lake City, It's Domino's Pizza

The pizza chain has launched Domino's Live, a platform that allows customers to watch a 12-hour-a-day feed from one of its locations. Read More...

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Demystifying Google's Enhanced Campaigns Bid Modifiers
Search

Demystifying Google's Enhanced Campaigns Bid Modifiers

13y Jeremy Hull

Demystifying Google's Enhanced Campaigns Bid Modif...

Bid modifiers are a powerful new feature, but advertisers should take care when implementing them. Read More...

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Marketing Analytics, Optimizing the Connected Customer Experience
Email

Marketing Analytics, Optimizing the Connected Customer Experience

13y David Daniels

Marketing Analytics, Optimizing the Connected Cust...

A conversation with Christopher Nash of Sitecore about how to utilize web analytics to improve email relevance and strategies to build a successful ca...

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