What if you could make your current marketing budget compete with a phantom budget that is double or triple the size? Read More...
View articleThe comedy network and social media platform have teamed up to launch #ComedyFest, or what they are calling the "first-ever celebration of comedy and ...
View articleThe move gives about half of FirstRain's customers greater access to insights about their own target customers and the ability to take action on that ...
View articleDespite all the drama inherent in late-night TV, cereal mascot Cap'n Crunch has tossed his trademark blue cap into the arena with his own online talk ...
View articleSo far, the campaign features a microsite and Facebook content, as well as a teaser video. Read More...
View articleNissan is leveraging the powers of Hollywood and social media in its latest marketing campaign. Dubbed ‘Impress with Sentra’ the interactive Facebook ...
View articleIf you listen properly, your data will tell you vital information about your customers and clients. Read More...
View articleAdvertisers and agencies now see ad viewability as a currency that they will trade on, and publishers and site owners should take note. Read More...
View articleThe video series on Velveeta's YouTube page features fictional guys the brand hopes will appeal to a young male demographic while pushing its Shells a...
View articleDon't forget that the customer experience is based upon customers' satisfaction with the exchange with your brand. Read More...
View articleHow do we embrace the new world without completely ushering out the old? Read More...
View articleClickZ along with email marketing expert, Simms Jenkins, chief executive of BrightWave Marketing, have published a book entitled “The New Inbox: Why E...
View articleGoogle reported nearly $3.35 billion in net income on $13.97 billion in revenue, during the first quarter of the year. The search giant is also nearin...
View articleThe brand wants 60-second videos from fans highlighting what is unique about them. Read More...
View articleFacebook: please give us a much better management interface for community management and the chance to do rich media. Read More...
View articleGoogle's exit could be good news for competitive affiliate networks and affiliate program management companies. Read More...
View articleThe organization, which promotes travel to Philadelphia, has chosen several residents to produce content for its Instagram and Pinterest pages. Read M...
View articleKool-Aid has updated its pitcher spokesman Kool-Aid Man and added a new Facebook page and YouTube channel as part of a wider campaign. Read More...
View articleActivision wanted to make as big a splat with the content refresh for Black Ops II as it could for a complete game launch. The solution: The Replacer,...
View articleThe promotion asks its 5.1 million fans to blow out virtual candles for 85 days. Read More...
View articleWith partner categories, Facebook eliminates too-broad targeting and helps ensure that the category you belong to is relevant. Read More...
View articleThirteen things you can you do to increase your chances of consumer uptake and sharing of your marketing message. Read More...
View articleGoogle Glass is going to be here in just a few months. Don't expect a tsunami of change all at once. Instead, wait, watch, and get ready. Somehow, som...
View articleColgate-Palmolive brand Murphy Oil Soap is encouraging fans to repin images by offering a donation to the Arbor Day Foundation. Read More...
View articleThe weight loss brand's new campaign, Get What You Really Want, targets women with humor. Read More...
View articleThe next time a test is inconclusive and/or doesn't seem to make sense, do a retest. Read More...
View articleWith the growth of smartphones and tablets, the options to use technology to adapt Western methods to Asian contexts are set to grow and grow. Read Mo...
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