Advertising will always need a human touch. Marketing is an art and a science and technology cannot fill both of those roles. Read More...
View articleSteer the Story asks fans to vote on Iron Man's reactions to various scenarios and then submit their own drawings for the final chapter. Read More...
View article#CincodeMoes asks fans to post images of themselves with the brand's bobblehead cups. Read More...
View articleWe need to get consumers to tell us their stories. And we have to do something interesting with that data. Read More...
View articleYahoo's front-page news stream will begin displaying personalized ads alongside news articles and other features within the next 48 hours. Read More...
View articleThe initiative includes 61 separate URLs. Read More...
View articleThe only thing that matters is what works for your family at the time you're making the decision. Read More...
View articleProceeds will be used for product enhancements and growth, respectively. Read More...
View articleHavas Media and DG will deliver an integrated solution for online and television campaign management. Read More...
View articleThe campaign invites women to tweet their secret indulgences. Read More...
View articleTag management company, Tealium, is now offering pre-configured turnkey integration with 500 digital marketing vendor tags. Read More...
View articleThe full conference agenda for SES Toronto 2013 is now online. SES Toronto, taking place June 12-14, will provide experienced marketing and advertisin...
View articleVisitors to Chico's website or its brands' Facebook pages can create virtual cards that will be printed and delivered to children's hospitals. Read Mo...
View articleWhile publishers are getting much better at using social media to distribute their content, many are struggling to understand the impact of this socia...
View articleWhat five marketers think makes a good client. Read More...
View articleInsights on how a B2B MNC deploys multi-geographical and multi-language PPC in Asia Pacific. Read More...
View articleClickZ's Melanie White speaks to Andy Jacobs, chief technology officer at MRM about the agency's partnership with Adobe. Read More...
View articleThe dual-language campaign features actor William Levy in a series of short videos that offer coupons for Pepsi Next. Read More...
View articleThese new gTLDs have the power to create categories that comprise consumers' varying interests or affinities on the Internet. Read More...
View articleThe curious case of the forced retirement of Google Reader. Read More...
View articleClickZ speaks to Sid Shah, director of business analytics at Adobe about the recently released Marketing Cloud. Shah believes the product suite brings...
View articleHas search lost its luster? Global search spending continues to grow, but costs-per-click (CPC) may be stagnating, according to Kenshoo's Global Searc...
View articleWhat if you could make your current marketing budget compete with a phantom budget that is double or triple the size? Read More...
View articleThe comedy network and social media platform have teamed up to launch #ComedyFest, or what they are calling the "first-ever celebration of comedy and ...
View articleThe move gives about half of FirstRain's customers greater access to insights about their own target customers and the ability to take action on that ...
View articleDespite all the drama inherent in late-night TV, cereal mascot Cap'n Crunch has tossed his trademark blue cap into the arena with his own online talk ...
View articleSo far, the campaign features a microsite and Facebook content, as well as a teaser video. Read More...
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