Tampa- based BlueGlass has strengthened its European presence with the acquisition of Swiss digital marketing agency Idealizer. The move comes as the ...
View articleDave Coplin, chief envisioning officer of advertising and online at Microsoft U.K., says the changing web now revolves around the context of the user,...
View articleTarget and Mindless Behavior are asking teens to rewrite lyrics to a song that will be available exclusively through Target. Read More...
View articleAs Facebook dips into personalized search, imagine what a Graph Search API would mean for marketers. Read More...
View articleWe need to broaden the definition of a PC to include everything from the connected TV in the living room to the smartphone in your pocket. Read More...
View articleA look at 12 available benchmarks you can evaluate to compare your own email campaigns against. Read More...
View articleAccording to a comScore report, about 1.4 trillion of all 2012 ad impressions came during the fourth quarter of the year. Read More...
View articleThe key to success with Baidu SEM is to be able to outperform your competitors. Consider these five tips. Read More...
View articleGoogle's logo today combines Valentine's Day with a tribute to American engineer George Ferris. When you click on the heart button, the Ferris wheels ...
View articleWhat is the question you ask yourself each day, and is it the right question? Read More...
View articleIn the second phase of its Do Us A Flavor campaign, Lay's is asking for fan votes to save a favorite consumer-submitted chip flavor. Read More...
View articleAs people move around more and countries become more diverse, offering regional targeted content in multiple languages will become increasingly valuab...
View articleTargeting your audience, optimizing your videos, promotion, and measuring your campaign's effectiveness all are critical pieces when marketing on YouT...
View articleHonda is supplementing a TV spot for its 2013 Civic with a social program focused on innovation. Read More...
View articleWhat impulse makes marketers think that somehow our brands can become our consumers' whole world? Read More...
View articleThis year, two brands - Puffs Facial Tissues and Macy's - are pushing social Valentine's Day promotions with charitable angles. Read More...
View articleSports fans are all too familiar with clutch moments or plays. Season in and season out, their collective joy or despair hangs in the balance as each ...
View articleMake sure you have these four steps memorized. Then when crisis strikes you'll be ready to respond in an organized manner. Read More...
View articleHow do we as marketers, buyers, and sellers deal with the pressures of mountains of data? Read More...
View articleAll business today is data-driven and the most progressive and advanced marketers are using automation to reach new levels of customer connectedness. ...
View articleAbout 71 percent of marketing firms have reported that they plan to increase their digital marketing budgets this year, according to a new report by E...
View articleClearly Twitter gets it: TV is here to stay. Part two in a two-part series. Read More...
View articleConsider these five suggestions to manage this paradigm shift within the agency. Read More...
View articleLet's get back to basics and start thinking of brands and marketing tactics as integrated, simple, and holistic. Read More...
View articlePublicis group will merge its largest US digital ad agency Digitas, with its recently acquired European entity LBi, to form DigitasLBi. Headquartered ...
View articleBoth love and customer demand are in the air in the days leading up to Valentine's Day. Bing Ads Evangelist, John Gagnon, provides search trends and i...
View articleWhilst the world’s greatest athletes arrived last summer to compete in the London Olympics, this February will see Europe’s greatest search marketers ...
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